Physical Therapy Lead Generation

When a large share of new evaluations comes from a few surgeons or primary care offices, one retirement or one hospital system hiring its own therapists can empty the schedule. The fix is a second stream of self-referred patients who found you on their own.

The obstacle is awareness. Plenty of people with back pain or a nagging shoulder assume they need a prescription first, or that therapy is only for post-surgery rehab. Good physical therapy lead generation answers those doubts in plain words before asking for anything.

Ad platforms limit how health-related audiences can be targeted, and we plan around that by targeting interests and places rather than conditions. Lead forms collect a name, phone, email and a good time to call. Anything clinical is gathered by your front desk inside your own systems.

HIPAA is something we plan around with you from the first call. Protected health information stays in your EMR and scheduling software, and before any work that could touch patient data, such as reactivation lists, we discuss a business associate agreement. Tracking pixels are configured so they do not send health details from your site.

Ongoing lead generation runs on a monthly plan from $1,000 a month. There is no minimum term, it continues month to month, and you can stop with 7 days' written notice. Media spend on Google or Meta is billed separately from that fee and goes straight to the ad platform. Campaigns usually run from our ad accounts, or from your clinic's account if you would rather.

If you only need a single piece, such as an intake landing page or an audit of your current ads, we quote it as a fixed price in writing. Your website, patient-facing content, creative and data remain the clinic's. Our pay per lead page explains why we prefer a flat fee for clinical work.