Startup Lead Generation for Founders

Before product-market fit, a startup has a hypothesis about who will buy and why. Most of the early marketing budget is spent finding out whether that hypothesis holds. The trap is running broad ads, getting a pile of sign-ups from people who will never pay, and drawing the wrong conclusion.

We treat each campaign as an experiment with a question attached. Do operations managers at mid-sized logistics firms care about this problem? Does a free tool attract buyers or students? Will finance teams take a demo call from a cold email? The answers shape the product roadmap as much as the pipeline.

We write several angles for each segment, from the problem you solve to the outcome a buyer wants, and send them to separate pages so results stay clean. Every page has one action: book a demo, join a waitlist or start a trial. Pages can live on your current site or a simple standalone build; startup web design covers larger rebuilds.

For outbound, we build verified lists from your ideal customer profile, set up sending domains so your main domain stays protected, and plan around CAN-SPAM and, for European prospects, GDPR. Replies go to the founder or first sales hire, who takes the calls.

Startup lead generation is a monthly plan from $1,000 a month with no minimum term. It continues month to month and ends with 7 days' written notice, which suits companies whose priorities change after each funding round. Ad spend is billed separately from our fee, and ads usually run from our ad accounts unless you prefer your own.

Sending tools, data providers and CRMs are billed by their providers. Single deliverables, like a launch page or an ICP and list build, are priced with a fixed quote in writing. Your website, content, creative, lists and data all stay with the company.