Lead Gen for Lawyers & Law Firms
Our lead gen for lawyers runs search, content and intake campaigns in your firm's name, so potential clients contact you directly. We do not sell shared legal leads or pass the same person to several firms. Every ad and page is written with your state's attorney advertising rules in mind.
- Free 30-minute growth audit, no obligation
- Plans from $1,000 a month, month to month
- Reply to every request within 24 hours
Key takeaways
- Our fees never depend on your fees or case results, since bar rules forbid sharing legal fees with nonlawyers.
- Each practice area, from personal injury to estate planning, gets its own campaigns, intake questions and budget.
- Intake forms ask only enough to screen the matter and run a conflict check, leaving detailed facts for a lawyer.
Bought Lawyer Leads Versus Your Own Intake
Legal leads from marketplaces and referral networks can be costly, and they are often shared. A person who filled out a form on a directory may hear from three firms in an hour. Some vendors also blur the line between advertising and referral, which can raise bar issues for you.
Law firm lead generation through your own campaigns keeps things simple. Your firm is the advertiser. The prospect contacts your intake team, and you decide which matters to accept. You own the data and can see exactly where each case came from.
Is This Lead Generation Legal Under Bar Rules?
Yes, when it is done right. ABA Model Rule 7.2 lets lawyers pay the reasonable costs of advertising, and its comments allow paying lead generators who do not recommend the lawyer. Rule 7.1 bars false or misleading statements. Rule 7.3 limits live person-to-person solicitation. Rule 5.4 bars sharing legal fees with nonlawyers, so our fees never depend on your fees or case results.
Your state's version of these rules is what counts. Some states require disclaimers, restrict past results and testimonials, or require ads to be filed with the bar. We draft to your state's rules, and an attorney at your firm approves everything before launch.
Practice Areas and How Clients Search
Each practice area gets its own campaigns, intake questions and budget. Consumer bankruptcy practices can see our bankruptcy lead generation page.
Personal Injury
Urgent, competitive and costly to advertise. Lead generation for personal injury lawyers depends on fast intake and clear screening for injuries, liability and timing.
Family Law
Divorce and custody clients research privately and want discretion. Pages that explain the process and fees build trust.
Criminal Defense
Calls come at all hours, often from family members. Phone-first ads and after-hours intake matter.
Estate Planning
Planned, less urgent work. Webinars, workshops and guides suit older clients and their adult children.
Immigration and Employment
Clients may search in several languages. Ads and intake in Spanish or other languages can widen reach.
Intake, Consent and Conflict Checks
Many firms lose more cases at intake than in advertising. We track calls, forms and chats by source and flag slow responses. Intake forms ask only enough to screen the matter and run a conflict check. Rule 1.18 protects information from prospective clients, so detailed facts can wait until a lawyer speaks with them.
If you follow up by text or automated call, the TCPA requires prior express written consent for autodialed or prerecorded marketing messages. Our forms collect that consent in your firm's name only. Chat and AI intake tools can help after hours, but a person at your firm should review what they say. See our AI lead generation page for how we set those up.
Channels, Costs and What We Will Not Promise
Google search ads, local SEO and legal directories bring most inquiries for many practice areas. Content and GEO help when people ask AI tools about their legal problem. See our law firm PPC and law firm GEO pages for those channels, and our inbound lead generation service for content-led work.
Management starts at $1,000 a month, and setup is quoted up front. Ad spend is separate, and personal injury clicks in large metros are among the most expensive in search. We will not promise a number of leads for attorneys, signed cases or settlements. See our full lead generation services.
How Pricing Works
Vynce Digital LLC is a registered US company, with our head office in Dubai and our delivery team in Srinagar. Here is how working with us is billed.
Plans from $1,000 a month
The fee depends on channels, accounts and workload. We confirm it in writing before anything starts.
Month to month
No long contract. You can stop with 7 days' written notice, and your website, data and content stay yours.
Ad spend and data tools are separate
Ad spend is billed separately from our fee, and sending tools or data providers are billed by those providers. Your lists, leads and data stay yours.
A free 30-minute growth audit
A strategist looks at your account and goals on a call, with no obligation. We reply to every request within 24 hours.
Lead Generation for Law Firms Questions, Answered
Straight answers to the questions we hear most. Ask us anything else on the free audit call.
No. We charge a flat management fee, and ad spend is billed on its own line. Payment tied to signed cases or legal fees can raise fee-sharing issues under bar rules, so we avoid it. Every inquiry from our campaigns goes only to you.
Not cold. Rule 7.3 and state versions restrict live solicitation of people who have not asked to hear from you. We focus on people who contact your firm first, then help you follow up within the rules.
Personal injury, family, criminal defense, estate planning, immigration, employment and business law, among others. We can start with one practice area and add more once intake and tracking are working.
We track each inquiry from source to consultation to signed matter, using data from your intake or case management software. Cost per signed matter tells you more than cost per lead. We report both.
More Services for Law Firms
More Lead Generation Services
Lead Generation by Industry
- Real Estate Lead Generation
- Roofing Lead Generation
- Insurance Lead Generation
- Contractor Lead Generation
- Solar Lead Generation
- Junk Removal Lead Generation
- Painting Lead Generation
- Lead Generation for Plumbers
- Landscaping Lead Generation
- Tree Service Lead Generation
- Remodeling Lead Generation
- Consulting Lead Generation
- Flooring Lead Generation
- Lead Generation for Manufacturers
- Moving Company Lead Generation
- Pressure Washing Lead Generation
- Property Management Lead Generation
- SaaS Lead Generation
- Tax & Bookkeeping Lead Generation
- Towing Lead Generation
- Restoration Lead Generation
- Travel Lead Generation
- Catering Lead Generation
- Concrete Lead Generation
- Healthcare Lead Generation
- Pest Control Lead Generation
- Dental Lead Generation
- Education Lead Generation
- Electrician Lead Generation
- Cleaning Lead Generation
- Garage Door Lead Generation
- Personal Injury Lead Generation
- Pool Lead Generation
- Senior Living Lead Generation
- Window Lead Generation
- Bankruptcy Lead Generation
- Fence Lead Generation
- Logistics Lead Generation
- Auto Detailing Lead Generation
- Lead Generation for Criminal Defense Lawyers
- Lead Generation for Cybersecurity Companies
- Estate Planning Lead Generation
- Family Law Lead Generation
- Lead Generation for Handyman Businesses
- Lead Generation for Home Care Agencies
- Lead Generation for Hospitals
- Lead Generation for Immigration Lawyers
- Lead Generation for Siding Companies
Related Reads
Talk to a Strategist About Lead Generation for Law Firms
Book a free, no-obligation 30-minute growth audit. We look at what you run today, tell you what we would change first, and reply within 24 hours.
Get My Free Growth Audit