Personal Injury Lead Generation

Most states base their advertising rules on ABA Model Rules 7.1 to 7.3, with their own changes. Rule 7.1 bars false or misleading statements. Rule 7.2 bars paying anyone to recommend you, with narrow exceptions such as the reasonable cost of advertising. Its comments allow paying for lead generation if the vendor does not recommend the lawyer or split legal fees. The vendor's ads must not mislead either.

Rule 5.4 bars sharing legal fees with nonlawyers, which is why per-case or percentage pricing from a marketer is risky. Rule 7.3 limits live person-to-person solicitation, so cold calling accident victims is off the table. Paying people to steer injured people to a firm, often called running or capping, is illegal in many states.

State details vary. Some states, such as Florida and Texas, require many ads to be filed with the bar. Some also limit written contact with accident victims for a period after the incident. A named attorney at your firm approves every ad, and you remain responsible for your state's rules.

A strong case lost to voicemail is a wasted ad dollar. We track every call and form and flag missed calls and after-hours inquiries. Call recordings go to your intake manager, with a notice to callers where state law requires it.

We build intake forms around the facts your attorneys need. That includes the date and place of the incident, injuries and treatment so far. It also asks whether police were called and whether the person already has a lawyer. Your attorneys decide which cases to accept. Text follow-up only goes to people who agreed to it, as the TCPA requires for marketing texts.