PPC for Personal Injury Lawyers

A broad "accident lawyer" campaign attracts more than injured people. It catches law students, people researching settlement figures out of curiosity, those hunting for free legal advice and folks who were hurt somewhere you are not licensed. Each of those clicks can cost as much as a real one.

The second problem is measurement. Many firms judge ads by call volume, yet a pile of calls about property damage or decade-old injuries is not the same as signed cases. Without feeding outcomes back, Google keeps optimizing for whatever generates the most rings.

State bar advertising rules differ on testimonials, past results, disclaimers and how soon after an accident a firm may reach out. We write ads and landing pages with those rules in view, and a lawyer at your firm approves the final wording. We are not your ethics counsel.

Call-focused ads run mostly on mobile during hours your intake staff can answer, and after-hours traffic goes to a short form your team follows up on in the morning. We do not answer calls or book consultations for you. Thorough negative keyword lists and jurisdiction-only targeting cut the irrelevant traffic, and Local Services Ads for lawyers are tested alongside search where Google offers them.

We charge a flat monthly management fee from $1,000 a month, never a share of fees or a price per signed case, which also avoids the fee-sharing questions bar rules raise. Ad spend is billed separately and goes to the ad platform. Ads usually run from our ad accounts, or from your firm's own if you prefer.

The plan is month to month, with no minimum term, and stops on 7 days' written notice. Audits and landing pages are scoped as one-off projects with a fixed price in writing. Your website, client data, content and creative belong to the firm, and intake or call tracking software bills you directly.