Google Ads for Podcasts

The usual first attempt is to promote a trailer to a broad interest audience and send the click to a podcast app. Views come in, the dashboard looks busy, and nobody can tell whether a single new listener stayed past the first episode.

Shows also tend to advertise the podcast name, which nobody is searching for yet. New listeners find a show through a topic, a guest or a problem they want solved, not through a title they have never heard.

Measurable actions are the core of the plan: newsletter signups, plays on your website player, YouTube channel subscriptions and engaged views, and for business shows, inquiries. These tell us which clips and topics pull people in, so budget moves toward them each month.

Our YouTube ads service does most of the heavy lifting for filmed shows. For audio-only podcasts, we create audiogram-style video from your recordings. We edit the clips from footage or audio you supply; we do not record or film episodes.

Monthly management begins at $1,000 a month. The money spent on ads is billed apart from our fee. We do not tie you to a term: the plan runs month to month, and 7 days' written notice brings it to a close, which makes it easy to run a campaign for a season launch and then stop. Ads normally run from our ad accounts, or from yours if you prefer.

One-time pieces, like episode page templates or a batch of clip edits, get a fixed quote in writing. Your episodes, footage, clips, listener data and website stay yours, and hosting or email tools continue to bill you themselves. For how YouTube costs are set, see YouTube ads pricing.