Senior Living Google Ads and PPC

National referral directories bid heavily on the same care-level searches as local communities, and families who click them often hand their contact details to a service that passes them along to several providers. A community running generic ads ends up paying for clicks while the directory collects the inquiry.

The searches themselves vary in urgency. A family looking at independent living may be planning a year ahead, while a memory care search often follows a crisis and needs an answer this week. One campaign with one message cannot serve both.

Senior living ads can fall under Google's housing ad policies in the US, which restrict targeting by age and other personal characteristics. Fair housing rules also shape how ads describe who a community serves. We plan targeting and wording around those rules with you, focusing on location, care needs and the search itself.

Some inquiry forms ask about a resident's health or memory. That information should stay in your own systems. We discuss whether a business associate agreement is needed before any work that could touch it, and we design forms to collect only what your sales staff need for a first conversation.

Senior living PPC management starts at $1,000 a month. Plans run month to month, there is no minimum term, and you can end with 7 days' written notice.

Ad spend is billed separately by Google. We usually run campaigns from our ad accounts, or manage yours if you prefer. Your website, inquiry data, photos and copy stay with your community. Your CRM is billed by its provider. Landing page builds and account audits are one-off projects with a fixed price agreed in writing.