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Vynce Digital
Vynce Digital
Paid Marketing

Google Ads for Real Estate Agents

We run Google Ads for real estate agents, teams, and brokerages that want listing appointments and serious buyers, not just a long list of unanswered sign-ups. Real estate is one of the few industries where Google limits how you target ads, so setup matters. We build campaigns that stay within those rules and track leads all the way to closed deals.

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  • Plans from $1,000 a month, month to month
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Key takeaways

  • US housing ads cannot target by age, gender or ZIP code, so campaigns use cities, counties or a radius plus careful keyword choices.
  • Seller searches go to a home valuation or market report page, while buyer campaigns focus on niches like new construction and relocation.
  • Leads reach Follow Up Boss, Lofty or your CRM with the campaign attached, and reports cover appointments and closings, not cost per lead alone.
01

Seller Leads and Buyer Leads Need Different Campaigns

Sellers and buyers search in different ways and are worth different amounts to you. Mixing them in one campaign hides what is working.

Seller searches include phrases like sell my house plus a city name, home value, and listing agent near me. These leads are fewer and cost more, but one listing can be worth many buyer leads. We send sellers to a home valuation or market report page.

Buyer searches like homes for sale in a neighborhood are crowded with Zillow, Realtor.com, and Redfin. Competing head-on is costly. We focus buyer campaigns on niches the portals serve less well, such as new construction, relocation, a specific community, or first-time buyer programs. Property managers looking for owner leads rather than buyers can see our property management lead generation page.

02

Fair Housing Rules and Google's Housing Ad Policy

Housing ads in the US fall under Google's policy for housing, employment, and credit. You cannot target or exclude people by age, gender, parental status, marital status, or ZIP code. Similar limits apply on Meta, where housing is a special ad category. Lenders face the same limits, covered on our mortgage social media ads page.

Ad copy also has to follow the Fair Housing Act. We avoid wording that suggests a preference about who should live in a home, such as references to family type, religion, or national origin.

The word Realtor is a trademark of the National Association of Realtors, and only members may use it. We use it in realtor Google Ads only when you are a member. Your broker reviews ads before launch.

03

What Our Real Estate PPC Management Includes

Real estate PPC works when the ads, the page, and the follow-up all line up.

  • Keyword Plans by Area

    Campaigns by city, neighborhood, and lead type, built around cities, counties, or radius targets that housing policy allows.

  • Landing Pages

    Home valuation pages, community pages, and search pages connected to your IDX feed.

  • CRM Connection

    Leads sent straight to Follow Up Boss, Lofty, or your CRM, with the campaign and keyword attached.

  • Speed-to-Lead Alerts

    Text and email alerts so an agent can call within minutes, when interest is highest.

  • Remarketing

    Follow-up ads to past site visitors, set up within the targeting limits for housing ads.

04

Seasons, Rates, and Long Sales Cycles

In many US markets, listing and buying activity picks up in spring and slows in winter. Mortgage rate changes and local inventory can shift demand at any time. We adjust budgets with the market instead of running the same spend all year. Moving companies plan around a similar seasonal peak, covered on our moving company PPC page.

Real estate leads also take time. A buyer may click an ad today and close many months later. Judging campaigns on cost per lead alone can be misleading. We ask your team to update lead stages in the CRM, then report on appointments, signed agreements, and closings by campaign.

Most real estate PPC leads need follow-up by phone, text, and email. We can help you set up nurture emails through our email marketing service.

05

Choosing a Real Estate PPC Company

Ask any real estate PPC agency how it handles housing ad policy, which CRM it connects to, and whether it reports beyond cost per lead. Ask whose ad account the campaigns run in and how spend is billed.

Management starts at $1,000 a month, separate from ad spend. Teams and brokerages with several agents or offices get a quote based on the number of agents and markets. Cost depends on the number of areas, lead types, and landing pages. We will not promise a number of listings or closings. See all our PPC management services.

How Pricing Works

Vynce Digital LLC is a registered US company, with our head office in Dubai and our delivery team in Srinagar. Here is how working with us is billed.

  • Plans from $1,000 a month

    The fee depends on channels, accounts and workload. We confirm it in writing before anything starts.

  • Month to month

    No long contract. You can stop with 7 days' written notice, and your website, data and content stay yours.

  • Ad spend is billed separately

    We usually run campaigns from our ad accounts and bill ad spend separately from our fee. If you already have an account you prefer, we can run it there instead.

  • A free 30-minute growth audit

    A strategist looks at your account and goals on a call, with no obligation. We reply to every request within 24 hours.

Get My Free Growth Audit
FAQ

Real Estate PPC Questions, Answered

Straight answers to the questions we hear most. Ask us anything else on the free audit call.

It varies a lot by market, lead type, and offer. Seller leads usually cost more than buyer leads. We estimate ranges from local search data before launch and update them with your real results.

No. Google's housing policy does not allow ZIP code targeting for housing ads in the US. We use cities, counties, or a radius instead, and keyword choices narrow the audience further.

Some do, but many buyers are early in their search. Fast follow-up and steady nurture make the biggest difference. We track closings by campaign so you can see which sources pay off.

Google reaches people actively searching, which suits seller leads and specific buyer searches. Facebook and Instagram reach people earlier, which suits listings and brand building. Many agents use both. Our real estate social media ads page covers the social side.

Yes. We can route leads by area or lead type and report results by agent or office. The brokerage keeps its leads, data and landing pages.

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