Real Estate Lead Generation for Agents

Seller leads are usually worth more and take longer to win. Homeowners start with a question about value, often months before they list. Offers such as a home valuation, a neighborhood sales report or a guide to preparing a home for sale bring those owners in. Property managers looking for owner leads can see our property management lead generation page. Your listing presentation does the rest.

Buyer leads move faster but scatter more. Many buyers browse for months, register on several sites and talk to more than one agent. First-time buyer guides, open house sign-ups and new listing alerts work well here.

The first conversation has also changed. Since August 2024, agents working with buyers through an MLS have generally needed a written agreement before touring a home. Good follow-up now explains how you work and how you are paid, early and plainly.

The Fair Housing Act bans ads that show a preference based on race, color, religion, sex, disability, familial status or national origin. Many states and cities add more protected classes. We describe the property and the area, not the people who should live there. Phrases like perfect for young couples or close to a named church can raise problems, so we avoid them.

Ad platforms add their own rules. On Meta, housing ads must run in a special ad category that removes targeting by age, gender and ZIP code, limits detailed targeting and blocks lookalike audiences. In the US, Google also bars housing ads from targeting by age, gender, parental status, marital status or ZIP code. We plan around these limits with location radius targeting and content that speaks to needs, not demographics.

Your brokerage name and license details appear where your state requires them. Your broker approves every ad before launch.

Management starts at $1,000 a month, and setup for pages, tracking and CRM routing is quoted up front. Ad spend on Google and Meta is billed separately. Teams and brokerages are quoted by number of agents and markets.

Cost depends on your price point, the competition in your market and whether you focus on buyers or sellers. Seller campaigns in high-value areas usually cost more per lead and are worth more per closing.

We report appointments, signed buyer agreements, listings taken and closings by source. We will not promise a set number of leads or a fixed cost per lead. For other channels, see our lead generation services.