Real Estate Social Media Marketing
Our real estate social media service keeps agents, teams and brokerages visible between transactions. Most people buy or sell a home only once every several years. The agent they call is often the one they have been watching on Instagram or Facebook all along, so steady, local, useful content matters more than any single listing post.
- Free 30-minute growth audit, no obligation
- Plans from $1,000 a month, month to month
- Reply to every request within 24 hours
Key takeaways
- Your brokerage name appears where state rules require it, and only listings you are authorized to market are posted.
- Monthly market snapshots use data from your MLS or brokerage to show inventory, days on market and local sales trends.
- Brand pages build trust and recruit agents, while individual agent profiles build personal relationships.
Social Media for Real Estate Agents Is a Long Game
A listing post reaches people who are shopping right now. That is a small group. The larger group is your sphere: past clients, neighbors, friends of friends and people who will move in a year or two.
Social media for real estate agents works best when it serves both. Listings and open houses bring short-term leads. Market updates, neighborhood guides, local business shout-outs and behind-the-scenes clips keep you top of mind for the long term.
For teams and brokerages, the brand page and individual agent profiles play different roles. The brand builds trust and recruits agents. Agent profiles build personal relationships. We plan both so they support each other. For a broader plan across every channel, see our real estate marketing consultant service.
Content We Produce for Real Estate Marketing Social Media
Each month mixes listing content with evergreen local content.
Listing and Open House Videos
Vertical walk-throughs and detail shots edited from your listing footage, plus just-listed or just-sold posts for Reels, TikTok and Shorts.
Market Updates
Monthly local snapshots on prices, inventory and days on market, using data from your MLS or brokerage.
Neighborhood Guides
Short videos and carousels on parks, coffee shops, commutes and what living in each area is like.
Buyer and Seller Explainers
Plain answers on closing costs, inspections, offers and staging, written for first-time buyers and move-up sellers.
Agent Profile Content
Day-in-the-life clips, client milestones shared with permission and community events.
YouTube Home Tours
Longer property and area tours, edited from your footage, for buyers relocating from out of town.
Fair Housing and Advertising Rules We Follow
Real estate posts must follow the Fair Housing Act. We describe the property, not the ideal buyer, and avoid wording that suggests a preference based on race, color, religion, sex, disability, familial status or national origin. Some states and cities protect more groups, and we follow those rules too. Loan officers follow the same law plus lending rules, as our mortgage social media marketing page explains.
Many states also require your brokerage name in advertising, including social posts. The NAR Code of Ethics asks Realtors to present a true picture in their ads, so we do not use misleading photos or claims. We only post listings you are authorized to market, and we follow your MLS rules on photos and data.
If you run paid housing ads, Meta treats them as a special ad category with limited targeting. Our social media advertising service handles that side.
Your Real Estate Social Media Manager, Month by Month
Step 1: We learn your farm areas, price ranges, client types and brokerage rules. Step 2: Your real estate social media manager builds a monthly calendar around listings, seasonal market shifts and local events.
Step 3: We edit your own phone footage and send simple filming tips for listing days. Step 4: You approve the calendar, and we publish and reply to comments and DMs. Leads from messages go to you on a schedule we agree with you. Step 5: We report reach, profile visits, messages and website clicks. Those clicks need a good place to land, which our real estate website design page covers.
The calendar follows the market. Spring usually brings more listings and buyers in many areas, so we plan seller content ahead of it. Slower months are a good time for guides and past-client content. Past clients and slow leads can also hear from you by email, as our email marketing for real estate agents page explains.
Real Estate Agent Social Media Marketing Plans and Pricing
Social media marketing for real estate agents is priced by volume. Solo agent plans start at $1,000 a month. Team and brokerage plans, with a brand page plus several agent profiles, are quoted up front after the free growth audit.
We will not promise a number of listings or closings. We will promise steady, compliant content and a clear handoff of leads. See all our social media marketing services.
How Pricing Works
Vynce Digital LLC is a registered US company, with our head office in Dubai and our delivery team in Srinagar. Here is how working with us is billed.
Plans from $1,000 a month
The fee depends on channels, accounts and workload. We confirm it in writing before anything starts.
Month to month
No long contract. You can stop with 7 days' written notice, and your website, data and content stay yours.
Your pages stay yours
Your profiles, posts, followers and data stay in your name. If you choose to boost posts or run ads, that spend is billed separately from the plan fee.
A free 30-minute growth audit
A strategist looks at your account and goals on a call, with no obligation. We reply to every request within 24 hours.
Real Estate Social Media Marketing Questions, Answered
Straight answers to the questions we hear most. Ask us anything else on the free audit call.
A mix of listings, market updates, neighborhood content, buyer and seller tips and personal moments. Social media for Realtor profiles works best when people learn about you and your area, not only your inventory.
Several times a week on your main platform, plus Stories when you have listings or open houses. Consistency matters more than volume. We set a pace you can keep in busy and slow months.
Instagram and Facebook suit most residential agents. YouTube helps with relocation buyers and longer tours. TikTok can reach first-time buyers. LinkedIn fits commercial agents and recruiting.
Yes, as long as your brokerage and MLS rules allow it and the brokerage name appears where required. We check those rules during setup.
We reply to first messages and pass leads to you or your CRM on a schedule we agree with you. You or your team handle follow-up, showings and advice. We do not give pricing opinions on your behalf.
More Services for Real Estate Agents
- Real Estate PPC
- Real Estate Social Media Ads
- Real Estate Web Design
- Real Estate Email Marketing
- Real Estate Content Writing
- Reputation Management for Realtors
- Real Estate Lead Generation
- Real Estate Branding
- Real Estate Marketing Consulting
- Real Estate Marketing Automation
- Real Estate Marketing
- SEO for Real Estate Agents
More Social Media Marketing Services
- Facebook Marketing
- YouTube Channel Management
- Pinterest Marketing
- X (Twitter) Marketing
- Community Management
- Social Media Content Creation
- Social Listening
- Social Media Strategy & Audit
- Instagram Management Pricing
- LinkedIn Marketing Consultant
- LinkedIn Marketing for Startups
- LinkedIn Marketing Pricing
- Outsourced LinkedIn Marketing
- Outsourced Social Media Management
- Social Media Management Consultant
- Social Media Management for Startups
- TikTok Marketing Consultant
- TikTok Marketing for Small Business
- TikTok Marketing Pricing
- White Label Social Media Management
- Instagram Marketing
- LinkedIn Marketing
- TikTok Marketing
- Social Media Brand Management
- Franchise Social Media
- Enterprise Social Media
Social Media Marketing by Industry
- Fashion Social Media Marketing
- Social Media Marketing for Chiropractors
- B2B Social Media Marketing
- Education Social Media Marketing
- Mortgage Social Media Marketing
- Social Media Marketing for Churches
- Ecommerce Social Media Marketing
- Social Media Marketing for Financial Advisors
- Dental Social Media Marketing
- Healthcare Social Media Marketing
- Salon Social Media Marketing
- Financial Services Social Media Marketing
- HVAC Social Media Marketing
- Social Media Marketing for Law Firms
- Plumber Social Media Marketing
- Automotive Social Media Marketing
- Restaurant Social Media Marketing
- Social Media Marketing for Therapists
- Travel Social Media Marketing
- Nonprofit Social Media Marketing
- Hotel Social Media Marketing
- Med Spa Social Media Marketing
- Social Media Marketing for Accountants
- Crypto Social Media Marketing
- Social Media for Addiction Treatment Centers
- Social Media Marketing for Apartments
- Appliance Repair Social Media Marketing
- Social Media Marketing for Architects
- Book Social Media Marketing
- Social Media Marketing for Auto Detailers
Related Reads
Talk to a Strategist About Real Estate Social Media Marketing
Book a free, no-obligation 30-minute growth audit. We look at what you run today, tell you what we would change first, and reply within 24 hours.
Get My Free Growth Audit