CTV Advertising Agency
CTV advertising puts your video ad on streaming services watched on a television, through smart TVs, streaming sticks, and game consoles. You can target by household, location, and audience, much like digital ads, and see how many homes saw your spot. We plan, buy, and report on these campaigns as part of your wider paid media plan.
- Free 30-minute growth audit, no obligation
- Plans from $1,000 a month, month to month
- Reply to every request within 24 hours
Key takeaways
- TV screen and other device results are reported separately, because costs and viewing habits differ and blending them hides what works.
- Frequency caps limit how often one household sees your spot across apps, so the budget spreads to more homes.
- Viewers cannot click a TV ad, so exposed households are matched to later site visits, and we treat that match as an estimate.
CTV and OTT: What the Terms Mean
CTV stands for connected TV. It means a television that streams content over the internet, either built in or through a device such as Roku, Amazon Fire TV, or Apple TV.
OTT stands for over the top. It describes the content itself, delivered over the internet instead of through cable or satellite. OTT ads can run on phones, tablets, and laptops as well as TVs.
The industry often uses the two terms loosely. As an OTT advertising agency, we buy both, but we report TV screen and other devices separately. Costs and viewing habits differ, so blending them hides what is working.
How Streaming TV Ads Are Bought
Most streaming TV ads are bought through demand-side platforms, such as The Trade Desk, Google Display & Video 360, or Amazon DSP. Some inventory is sold through direct deals with publishers or their own ad platforms. YouTube on TV screens can be bought inside Google Ads.
Inventory comes in tiers. Open exchange inventory is the cheapest and least transparent. Private marketplace and programmatic guaranteed deals cost more but give you named apps and better placement data.
Spots usually run 15 or 30 seconds and most cannot be skipped. That makes completion rates high, so the real question is whether the right households are watching.
What a CTV Advertising Agency Handles for You
We run the plan from audience to report. You supply the video and approve the targeting.
Audience and Geography Plan
We define who to reach by location, household data segments, your customer lists, and content type.
Inventory and App Lists
We choose deals and publishers, and share the list of apps that will carry your ad.
Creative Checks
We confirm your file meets each platform's specs for length, resolution, and audio levels. If you need a spot made, we scope production separately.
Frequency Control
We cap how often a household sees your ad across apps, so the budget reaches more homes.
Measurement Setup
We place a tracking pixel on your site so we can match exposed households to later visits and conversions.
OTT Advertising Cost and What Drives It
Streaming TV is priced by CPM, which is the cost per 1,000 ad impressions. Rates vary by how narrow your targeting is, whether you buy premium or open inventory, data fees, region, and ad length.
Our management fee starts at $1,000 a month, separate from media. Most DSPs also set a minimum media budget, and we confirm the minimum for your campaign before you commit. We will not quote a fixed CPM before we know your targeting, because the same budget buys very different reach in a city than in a narrow niche audience.
Measuring Results From TV No One Can Click
Viewers cannot click a TV ad, so we measure in other ways. We track completion rate, unique households reached, and average frequency. We match households that saw the ad to later site visits and conversions, using IP and device data from the platform.
Household matching is an estimate, not a perfect link. We cannot guarantee that a matched visit was caused by the ad, since some would have happened anyway. For larger campaigns we run lift studies with a holdout group, and we watch branded search volume during the flight.
Many clients pair CTV with YouTube ads to reach the same viewers on other screens. Car dealers can see our automotive social media ads page for inventory campaigns on Meta. For our full channel mix, see our PPC management services. Candidates and issue campaigns can see our political marketing page.
How Pricing Works
Vynce Digital LLC is a registered US company, with our head office in Dubai and our delivery team in Srinagar. Here is how working with us is billed.
Plans from $1,000 a month
The fee depends on channels, accounts and workload. We confirm it in writing before anything starts.
Month to month
No long contract. You can stop with 7 days' written notice, and your website, data and content stay yours.
Ad spend is billed separately
We usually run campaigns from our ad accounts and bill ad spend separately from our fee. If you already have an account you prefer, we can run it there instead.
A free 30-minute growth audit
A strategist looks at your account and goals on a call, with no obligation. We reply to every request within 24 hours.
CTV Advertising Questions, Answered
Straight answers to the questions we hear most. Ask us anything else on the free audit call.
It can be, if your service area has enough households and you can afford enough frequency to be remembered. Geographic targeting lets you skip homes outside your area. Very small budgets usually work better on search first.
Yes. We run national, regional, and local campaigns. Larger flights usually justify private marketplace deals and lift studies.
Usually, yes. Broadcast spots often work on streaming apps with a format check. We may suggest a shorter cut or an end card with your web address.
With private deals, yes, and we share the app list. Open exchange buys give less control. We explain the tradeoff before you commit budget.
YouTube is one platform with its own targeting inside Google Ads. CTV buys span many streaming apps through a DSP or direct deals. YouTube also runs on TV screens, so the two often work together.
More Paid Marketing Services
- Google Ads Management
- Local Services Ads Management
- Google Shopping Ads
- Geofencing Advertising
- Microsoft Ads Management
- YouTube Ads Management
- Remarketing & Retargeting
- PPC Audit
- PPC Landing Pages
- Google Ads for Small Business
- Google Ads for Startups
- Google Ads Pricing
- Google Shopping Ads Consultant
- Google Shopping Ads Pricing
- Microsoft Ads Consultant
- Microsoft Ads Pricing
- Outsourced Google Ads
- YouTube Ads Consultant
- YouTube Ads for Small Business
- YouTube Ads Pricing
- Meta Advertising
- Facebook Ads
- Instagram Advertising
- LinkedIn Advertising
- TikTok Advertising
- Programmatic Advertising
- Lead Generation
- Ecommerce PPC
- Amazon PPC
- Franchise PPC
- Enterprise PPC
PPC by Industry
- PPC for Landscapers
- PPC for Law Firms
- HVAC PPC
- PPC for Chiropractors
- PPC for Churches
- Real Estate PPC
- Contractor PPC
- Nonprofit PPC & Ad Grants
- PPC for Photographers
- PPC for Accountants & CPAs
- Moving Company PPC
- Restaurant PPC
- Dental PPC
- PPC for Therapists
- Plumber PPC
- Hotel PPC
- Automotive PPC
- Med Spa PPC
- B2B PPC
- Healthcare PPC
- Electrician PPC
- Roofing PPC
- PPC for Financial Advisors
- Pest Control PPC
- SaaS PPC
- PPC for Addiction Treatment Centers
- PPC for Apartments
- Google Ads for Appliance Repair
- Google Ads for Architects
- Google Ads for Authors
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