Solar PPC and Google Ads Management

Solar keywords attract many people who cannot buy a rooftop system: renters, apartment dwellers, people researching portable panels for camping and buyers looking for solar lights. Lead aggregators bid on the same terms and sell inquiries to several installers at once, which pushes click prices up.

The other drain is follow-up speed. Solar inquiries cool quickly, and a lead that waits a day for a callback often signs with whoever reached them first. Ads can only do part of the job if the handoff to sales is slow.

Solar ad copy is easy to overstate. Incentives change, savings depend on usage and utility rules, and the FTC watches for misleading free solar claims. We write copy that describes what you offer without promising savings figures, and we plan claims with you.

Most solar sales teams call or text web leads. Under the TCPA, the consent wording on your forms matters for that follow-up. We plan form language around it with you, and inquiries go straight to your CRM so your staff can respond fast. Our solar email marketing service can nurture homeowners who are not ready yet.

Solar PPC management starts at $1,000 a month. The plan is month to month with no minimum term, and either side can end it with 7 days' written notice.

Ad spend is separate from our fee and billed by Google. Campaigns usually run from our ad accounts, or in your own account if you prefer. Your website, lead data, copy and creative stay with your company. CRM and email software are billed by their providers. A new landing page or one-off account audit is quoted at a fixed price in writing.