Solar Leads for Installers

For years, solar ads led with the federal tax credit. That credit ended for homeowner-owned systems installed after 2025, under the tax law passed in July 2025. Ads that still promise it are out of date and can mislead buyers.

The pitch has moved to other reasons. Homeowners still care about lower utility bills, backup power during outages and protection from rising electric rates. Battery storage has become a lead offer on its own in many markets. Leases and power purchase agreements follow different tax rules, so your finance providers should confirm what you can say about them.

State and utility rules shape the message too. Net metering terms, utility rebates and local incentives vary widely. We build campaigns around what is true in your territory, and your team checks the numbers.

Solar has a reputation problem with leads. Many homeowners have filled out one form and received calls from several companies. That makes them guarded before your rep says a word.

Our forms name your company in the consent language, and we store proof of each consent, often with TrustedForm. Marketing calls and texts that use an autodialer or a prerecorded or AI voice need prior express written consent under the TCPA.

Claims must be honest. The FTC and state attorneys general have acted against solar ads that promised free panels or implied a government program. Some states add their own rules. California, for example, requires installers to give homeowners a solar disclosure document before signing. We keep savings claims realistic and send every ad to your team for approval.

Many solar lead generation companies sell aged or shared leads at a low price per lead. The real cost shows up in low contact rates and wasted consults. When you compare them, ask whether leads are exclusive, where they come from and whether you get a consent certificate with each one. Ask about the return policy and who owns the data.

As a solar lead generation company that runs campaigns for your business only, we charge management from $1,000 a month, and setup for pages, consent tracking and CRM routing is quoted up front. Ad spend is billed separately. If you prefer per-lead pricing, read how our pay per lead model works after a test period.

We report consults held, designs delivered, signed contracts and cancellations by source. We will not promise a set number of leads or a fixed cost per lead. For the wider marketing mix, see our solar marketing services, or all our lead generation services. Utilities and energy services companies can see our energy marketing page.