SEO for Podcasts and Show Websites

Hosting platforms generate an episode page automatically, but it is usually a player, a two-line description and nothing else. That page competes with every other show on the same topic and gives Google nothing to understand. Many podcasts also have no website of their own, so the archive lives entirely on platforms that the show does not control.

Inside the apps, discovery is driven largely by the show title, author field and episode titles. Clever titles that only make sense to existing fans are a common reason a strong show stays invisible to strangers.

Everything we produce comes from material you already have: your audio, your video files and your notes. We edit clips and write copy, but we do not record, film or book guests. If your show has no website yet, our websites for podcasts service builds one designed to hold a growing archive. For regular articles that expand on episodes, see podcast content marketing.

SEO is slow to compound, so many shows combine it with short clips on social platforms or a newsletter for existing listeners. Our podcast social media marketing page covers the clip side.

What we measure is simple and honest: impressions and clicks on episode pages in Search Console, YouTube search traffic to video episodes, and which topics bring in visitors who go on to press play. Those numbers tell us which subjects to lean into for future episode titles. You can also see every search service we offer on the SEO services hub.