Plastic Surgery PPC Management

Many practices run one campaign for "plastic surgeon near me" and let it compete against med spas, discount injectors and medical tourism clinics. The keywords that matter, such as procedure names, cost questions and "before and after" searches, end up blended together with one bid and one landing page.

Images cause another stall. Ads that rely on revealing before and after photos are often limited or disapproved, and remarketing lists built from procedure page visits run into health advertising restrictions.

Each procedure gets a consultation page with what to expect, recovery basics, financing options and the surgeon's training stated accurately under your state medical board's advertising rules. Before and after images appear only with patient consent and in a form ad policies allow. Google and Meta both restrict sexualized or graphic body imagery, so ad creative uses tasteful visuals from your own library or licensed stock.

Virtual consultation forms that collect photos or medical history contain protected health information. That data stays in your practice systems, ad tracking only records that a request occurred, and we discuss a business associate agreement before any work that could touch patient data. HIPAA is something we plan around with you; your practice remains responsible for it.

Monthly campaign management is priced from $1,000 a month. Click spend is invoiced separately and goes to the ad platforms. You can leave at any point with 7 days' written notice, since the plan is month to month with no minimum term. Ads usually run from our ad accounts, or your practice account if you would rather keep them there.

Fixed-price written quotes cover one-off work such as procedure pages or an audit of your current account. The practice keeps its website, content, creative and patient data, and tools like your CRM or call tracking software bill you directly.