Physical Therapy Social Media Marketing

We build the content plan around the conditions you treat most and the patients you want more of. A sports-focused clinic leans into return-to-play, ACL rehab and injury prevention. A clinic serving older adults talks about balance, falls and getting back to gardening. Pelvic health, vestibular and post-surgical programs each get their own thread of posts.

Your clinicians are the content. You film short clips on a phone in the clinic, and we give simple filming guidance, then edit them, write captions and schedule them across Instagram, Facebook and YouTube Shorts. Where direct access rules in your state let people book without a referral, we explain that clearly, because it removes a real barrier.

Anything involving a real patient follows a written authorization you collect, and protected health information stays in your own systems, not ours. Before any work that could touch patient data, we talk through whether a business associate agreement is needed. In DMs and comments, we acknowledge the question and route the person to call or book, rather than diagnosing in public. A social media strategy and audit is often the first step for clinics with several locations.

Organic social is slow and steady. Clinics that want people searching for help right now usually add PT SEO so the clinic appears for local injury searches, or targeted Facebook ads for physical therapy to put the best clips in front of nearby audiences. The physical therapy marketing overview shows how these parts connect, and a patient newsletter through physical therapy email marketing brings past patients back when an old injury flares up.

In a free, no-obligation 30-minute call, we look at your current profiles, how you answer messages and how easy it is to book from a post. You leave with a short list of changes worth making whether or not you hire us. Press "Get my free growth audit" and we reply within 24 hours.