Facebook and Instagram Ads for Wineries

Most wineries try to do everything with one boosted post. It rarely works, because a couple planning a Saturday drive and a past visitor deciding on a club membership need different messages.

We separate the work into tasting room visits, ticketed events and direct sales. Tasting room ads target people within driving distance plus travelers who show interest in your wine region. Event ads run in short bursts before each date and can pair with Google Ads for wineries. Direct sales ads, including club offers and online releases, focus on people who already know you: past visitors, email subscribers and site visitors.

Instagram suits wineries better than most businesses, because the product looks good in a glass and the setting does the rest. We edit vertical clips from footage your staff film: pours, crush, vineyard rows at sunset, a winemaker explaining a new release. Licensed stock and design fill gaps. We do not send film crews, but we can share a short phone filming guide.

Paid social works hardest when it feeds a mailing list as part of winery lead generation. Our winery email marketing work turns new subscribers into buyers, and winery social media management keeps your organic feed active between campaigns. If your site makes booking a tasting awkward, web design for wineries is worth reviewing. The full approach sits on our winery marketing page, and every paid platform we run is listed under social media advertising.