Jewelry Facebook Ads

Jewelry is hard to photograph and harder to sell on a phone screen. A ring that looks great in person can look flat in a static image. Creative decides most of the results.

We lean on video, edited from the clips and photos you supply. Close-up clips that show sparkle and movement, on-hand and on-model shots that show scale, and unboxing clips that show the packaging all help. Simple phone videos of someone wearing a piece every day often outperform studio shots for fashion jewelry. For fine jewelry, slower, well-lit video works better.

We test formats against each other: single video, carousel of a collection, and catalog ads. Our Instagram ads work is a big part of this, since Reels and Stories suit jewelry well.

Most jewelry brands run catalog ads from a product feed. They show people the exact pieces they viewed, plus similar items. We clean up feed titles, make sure images are high quality, and group products into sets such as engagement rings, bestsellers, and gifts under a set price.

Higher-priced pieces need a longer retargeting window. Someone eyeing an engagement ring may visit five or six times over a month. We use content that answers questions along the way: sizing, materials, certification, return policy, and financing if you offer it.

For local jewelers, we also run store visit and appointment campaigns aimed at people within driving distance. Custom design and repair services often do well with before-and-after content.

Management starts at $1,000 a month. We edit video and photo ads from the footage you supply, and we can send a short phone-filming guide for new clips. Ad spend is billed separately from management.

We report on revenue, new customer orders, and average order value from your store data, not only Meta's dashboard. We will not promise a set return on ad spend, since it depends on your price points and margins. See our paid social media management page for our full scope, and our ecommerce marketing page for store-side work.