Facebook Ads Cost and Management Pricing

Meta sells ad delivery through an auction. Your costs per click or per lead depend on your audience, the time of year, how many other advertisers want the same people and how relevant your ads look. Holiday periods and election seasons tend to be pricier, and narrow audiences can cost more than broad ones.

You control this budget. We recommend a starting amount on the audit call based on your goal and margins, then adjust it with you as results come in. Ad spend is always billed separately from our fee, so you can see exactly where each dollar goes.

Monthly plans start at $1,000 a month. Where yours lands depends on a few honest factors. Ecommerce stores with large catalogs need product feeds and dynamic ads, which adds setup and upkeep. Businesses that want fresh creative every couple of weeks need more editing time than those happy with a slower rotation. Multiple locations, languages or brands multiply the campaigns we manage. And if tracking is broken today, fixing it comes first.

That is why we do not sell rigid Facebook ads packages with a set number of ads. Two accounts with the same budget can need very different amounts of work. If you also advertise on Instagram, the same plan usually covers it; see Instagram ads pricing for the differences.

When you compare agencies, ask what is included in the fee, who produces creative, how often the account is reviewed and what notice you need to leave. Be wary of quotes that bundle media spend into one figure, because you cannot tell how much reaches Meta. Small businesses can see how this works at their scale on Facebook ads for small business, and agencies reselling the service should read white label Facebook ads.

If you run Google campaigns too, Google Ads pricing follows the same principles. For the service itself, start at our Facebook ads page.