Facebook Ads for Gyms

Meta has strict rules for health and fitness content. Breaking them can get ads rejected or your account restricted.

Ads cannot assert or imply personal attributes. Copy like "Struggling with your weight?" calls out the viewer's body, which is not allowed. We write about what you offer instead, such as "Our 6 a.m. strength class has room for beginners." Ads promoting weight loss must be limited to people 18 and older, and before-and-after images for weight loss are restricted. We also avoid images that focus on a single body part or promise unrealistic results.

Supplements and nutrition products carry extra rules. If you sell them, we check each product against Meta's policies before it runs. For selling those products through your own store, see our fitness ecommerce marketing service.

January brings the biggest wave of new interest, and ad costs often rise with it. Late summer and early fall bring a second wave as routines restart. We plan budget around these, and use quieter months for retention and referral campaigns.

Most members will not travel far to train. We target a tight radius around your location, often just a few miles in dense areas. Salons plan around a similar radius, covered on our salon social media ads page. Multi-location gyms get separate campaigns per site so each one has its own budget and results.

We connect ads to your gym software, such as Mindbody, Glofox, or a similar platform, so we can track bookings and member sign-ups where the integration allows.