Hotel Facebook Ads

Online travel agencies are good at capturing travelers who already know where they are going. They are less useful for creating that intent in the first place. Facebook and Instagram can show your rooms, views, food, and staff to people who have not chosen a hotel yet.

We treat social ads as a way to grow the share of guests who book direct. That means clear offers on your own site, such as a direct-booking perk, a package, or a better cancellation policy. Without a reason to book direct, many people will still compare prices on a travel site.

Most hotels take bookings on a separate booking engine, not on the main website. That can break tracking. If the Meta Pixel does not see the confirmed booking and its value, Meta cannot learn who books.

We check how your booking engine supports the Meta Pixel and Conversions API, and whether it passes revenue. We set up cross-domain tracking where needed. When the engine limits tracking, we use UTM links and compare results against booking reports. You should be able to see revenue from social ads, not only clicks.

Management starts at $1,000 a month. Meta ad spend is billed separately from the fee. We edit ads from the photos and video you already have, and we can send a short phone-filming guide for new footage.

Cost depends on the number of properties, room and package offers, and event sales campaigns. We will not promise a set occupancy rate or return on ad spend. Demand changes with seasons, events, and the economy.

We run campaigns through our Facebook ads and Instagram ads services. If you also sell tours or packages, see our travel social ads page. For all platforms, see our social media advertising services.