Hotel Website Design

Guests compare your site with the travel agency listing side by side. They read your reviews there too, and our hotel reputation management service helps you earn and answer them. They will book direct when your site is just as easy and gives them a reason, such as a better cancellation policy, a member rate, free parking or a breakfast package.

We make those perks visible on the home page, the room pages and inside the booking step. The booking widget sits in the same place on every page. On phones, picking dates and guest count takes only a few taps. We also make sure your site and your listings show the same photos, room names and amenities, so guests do not feel they are looking at two different hotels. For the logo, voice and visual identity behind all of it, see our hotel branding service.

Good web design for hospitality is about removing doubt at each step.

Two sets of rules shape how hotel sites show rooms and rates. The FTC's rule on unfair or deceptive fees requires lodging providers to show the total price, including mandatory resort or destination fees, up front. Taxes and optional extras can be shown separately. We design rate displays so the total is clear from the first price a guest sees.

The ADA requires hotels to describe the accessible features of rooms and common areas in their own reservation systems, so guests with disabilities can judge whether a room meets their needs. We add those details to room pages and check they carry into the booking engine. Your team confirms the descriptions match the property. For a full review of the site itself against WCAG, see our website accessibility service. To help guests find the site in search, see our hotel SEO services.

Step 1: We review your booking data, OTA mix and guest segments. Step 2: We design the home page, a room page and the booking path for approval. Step 3: We build the site, integrate your booking engine and add multilingual content if you need it. Step 4: We test bookings end to end, then launch with redirects in place.

As a hotel website design agency, we quote each property in writing. Website builds start at $1,000, and groups with several properties get a fixed quote based on scope.

We will not promise a set share of direct bookings. Rate strategy and OTA contracts matter too. Website design for hospitality is one part of the mix. Bringing past guests back to book direct is covered on our hotel email marketing page. See all our web design services.