Insurance Agency Website Design

Most agency sites focus only on new quotes. Yet a large share of visitors are existing clients who need an ID card, want to add a driver or have just had a fender bender. When they cannot find what they need, they call your office.

We give each task a clear home. A quote button sits in the header. A client service area lists common requests, such as certificates of insurance, policy changes and payments, with forms or links to carrier portals. A claims page lists each carrier's claims number and website, so a stressed client can report a loss at midnight without waiting for you.

That structure helps new prospects too. A site that shows how well you serve clients is a strong reason to choose you. Staying in touch with those clients between renewals is covered on our insurance email marketing page.

A long quote form scares people off. We use short first steps, such as coverage type and zip code, then ask for details once the visitor is invested. Forms can feed a comparative rater or your agency management system, such as EZLynx or Applied Epic, where they accept form data.

Quote forms also carry legal weight. If you call or text leads, the form needs clear consent language under the TCPA. Some states require your license number on advertising, and we place it in the footer. We use carrier logos only where your appointment allows it, and we avoid claims like "cheapest" or promises that everyone will be approved. Your team confirms all disclosure wording before launch.

Step 1: We review your lines of business, carriers and the clients you want more of. Step 2: We design the home page, a coverage page and the quote flow for approval. Step 3: We write and build the site on WordPress, connect forms and booking, and test on phones. Step 4: We launch and keep plugins and forms updated through website maintenance.

Agency website builds start at $1,000. Cost depends on coverage pages, copywriting and integrations. Captive agents should check their carrier's rules first, since some limit what an agent can publish on their own site.

We will not promise quote volume or rankings. See all our web design services.