Healthcare Facebook Ads

In most industries, the Meta Pixel tracks every page and form. In healthcare, that can be a problem. HHS has warned that tracking tools on pages where patients enter health details may share protected health information. Several health systems have faced lawsuits over pixel tracking.

Meta has also tightened its own rules. It limits the data some health advertisers can send and can restrict the conversion events those advertisers use to optimize campaigns. That makes some common tactics less useful for clinics.

So we start with a tracking review. We map which pages are safe to track, keep tracking off portals and intake forms, and favor server-side setups with careful data filtering. Your compliance or legal team should sign off on the final setup. For a practice site built with the same care, see our healthcare website design page.

Meta's personal attributes policy bans ads that assert or imply Meta knows a person's health condition. Copy that speaks directly to someone's diagnosis will get rejected. We write about the service, the symptom in general terms, or the outcome.

Other rules apply to specific offers. Online pharmacies and telehealth providers that prescribe drugs need certification, often through LegitScript, before they can advertise. Addiction treatment advertisers need LegitScript certification too. Weight loss ads must target people 18 and over, and Meta restricts before-and-after images for them.

We check your offer against these rules before we build anything. That saves weeks of rejected ads and appeals.

Management starts at $1,000 a month. Ad spend on Meta is billed separately from management. A tracking and compliance review is included at setup.

Cost depends on the number of locations, specialties, and offers. We are not your HIPAA compliance officer or legal counsel, and we will not promise a set number of patients.