Facebook Ads for Therapists

Meta's personal attributes policy bans ads that suggest the viewer has a particular condition. A headline asking whether you are struggling with depression gets rejected, and even when it slips through, it reads as intrusive. Good therapy practice Facebook ads describe a situation and an invitation instead: new parents feeling stretched thin, couples who keep having the same argument, adults who want to understand old patterns.

Meta also removed most health-related interest targeting, so the audience is broad and the message does the work. That suits a practice that knows exactly who it helps best. Your state licensing board may have its own advertising rules too, and we plan wording around them with you.

Protected health information stays in your own systems: your EHR, practice management software and secure messaging tools. We keep the Meta pixel and Conversions API off any page where someone enters symptoms, logs in or confirms an appointment, because federal guidance on tracking technologies treats that data as sensitive under HIPAA. Conversions are measured on public steps, such as a visit to the consultation page, or through simple counts you share with us.

Before any work that could touch patient data, we discuss whether a business associate agreement is needed. In most ad projects, the setup is designed so we never see client information at all.

Our monthly plans begin at $1,000 a month and renew month to month, with no minimum term. You can end the arrangement with 7 days' written notice. Ad spend on Meta is billed separately from our fee. We generally run campaigns from our ad accounts, or in your own account if you would like. Your website, content, creative and any data remain yours, and your EHR or scheduling software is billed by its provider. For an overview of channels, see therapist lead generation and therapist marketing.