Mental Health Google Ads for Practices

Google restricts how advertisers target people based on health conditions, and remarketing to people because they visited a therapy page is limited under its personalized advertising rules. Some treatment areas, such as addiction services, require separate certification before ads can run at all.

Privacy is the second concern. Standard tracking tags can pass page details or form contents to ad platforms. In a practice, that can expose sensitive information, so the setup has to be designed carefully from the start.

Capacity is the third issue. Many practices have waitlists for some services and open time in others, so a single campaign keeps attracting the clients you cannot see while your open slots stay empty.

Protected health information stays in your practice's own systems, such as your EHR and secure intake forms. We track that a booking request happened, not what the person wrote. Before any work that could touch patient data, we discuss a business associate agreement with you, and we plan the tracking setup around HIPAA together with whoever handles compliance for the practice.

Ad copy avoids implying that we know anything about the searcher's condition, and it never promises outcomes. You approve every ad before it goes live.

Managing your mental health PPC sits on a monthly plan starting at $1,000 a month. It is month to month, and 7 days' written notice ends it. Your ad spend is billed separately. Campaigns usually run from our ad accounts, though we can use the practice's own if you prefer. Your website, data, copy and creative stay with the practice. A one-off account review or landing page is quoted as a fixed price in writing.