Google Ads for Orthodontists

Searches for clear aligners are crowded. Mail-order aligner companies spend heavily, and many general dentists now advertise aligner treatment too. A practice that runs one generic campaign competes with all of them on the same broad phrases and usually loses on budget.

Parents, meanwhile, search with questions: what age a child should first see an orthodontist, whether insurance helps, how payment plans work. Generic ads that shout about smiles ignore those questions, and the consult form on a homepage rarely answers them either.

Google's personalized advertising policy limits how health-related audiences can be built, so we rely on search intent and location rather than detailed retargeting lists. That suits orthodontics anyway, since most bookings come from people actively searching.

Protected health information stays in your own practice management and scheduling systems. Conversion tracking records that a consult request happened, not who it was or what they need. If any work could touch patient data, such as call recordings or a booking integration, we discuss a business associate agreement with you before it starts. HIPAA is a rule we plan around together, and your practice keeps responsibility for how patient data is handled.

Management is a monthly plan beginning at $1,000 a month. You can stop at any time by giving 7 days' written notice, and there is no minimum term to wait out. Ad spend goes on a separate bill from our management fee. We normally run campaigns from our own ad accounts, though your practice can use its account if it prefers.

If you need landing pages built or an existing account reviewed as a one-off job, we send a fixed written quote first. Your website, patient-facing content, creative and data remain the practice's. Software such as call tracking or scheduling tools is billed by the provider.