Lawn Care PPC and Google Ads

Many lawn care owners switch ads on when the phone gets quiet, which is usually after the spring rush has passed. By then competitors have locked in the season's customers.

Accounts also tend to treat every inquiry alike. A request for a one-time leaf cleanup across the county counts the same as a full-season mowing and fertilizing plan two blocks from an existing route, so the campaigns that build the business look no better than those that do not.

Instead of a single wide radius, we target the zip codes and suburbs where your crews already work and raise bids where more customers would tighten routes. Negative keywords block lawn mower repair, equipment sales, sod farms, landscaping jobs and DIY fertilizer searches.

Where Local Services Ads are available for lawn care, they can sit next to search campaigns. Our Local Services Ads page explains how that works, and geofencing can reach specific neighborhoods with display ads if you want to build density in one area.

Lawn care ad management sits on a monthly plan starting at $1,000 a month. There is no minimum term, so if you only want help through the busy season, you can end the plan with 7 days' written notice. Ad spend is billed separately, and campaigns normally run from our ad accounts unless you want your own used. Your site, customer lists and creative remain your property. Single projects, like a landing page or account review, get a fixed quote in writing.