Multicultural & Bilingual Marketing Agency

Brands search for a black owned marketing agency or a latino marketing agency for different reasons. Some want cultural knowledge on the account. Some have supplier diversity goals. Some want both. The questions differ for each.

If cultural knowledge is the goal, ask who will write, review and approve the work, and what their background is. Ownership alone does not tell you who is on your account. If supplier diversity is the goal, ask for proof of certification, such as a minority business certificate from the National Minority Supplier Development Council or a state program.

Ask us the same questions. If supplier diversity credit is part of your goal, ask any agency, including us, for the documents you need before you sign.

Black consumers are a large and varied audience, with differences by region, age, income and heritage. Media plans can include Black-owned publishers and platforms, and we plan for the whole year. Showing up only in February for Black History Month, or only around Juneteenth, tends to look like a box being checked.

Asian American audiences often respond well to in-language work in Chinese, Korean, Vietnamese, Tagalog or other languages, through the media and apps each community uses. Moments such as Lunar New Year matter, but they are not the only reason to show up.

If your campaign includes creators you hire, they must disclose paid relationships under the FTC endorsement rules. We build that into every brief we write.

Google and Meta do not let advertisers target people by race or ethnicity. We reach audiences through language, content, placements and media that each community uses. Ads for housing, jobs and credit have extra limits on targeting under the platforms' special ad category rules.

We avoid stereotypes and tokenism, and we test creative with people from the audience before large launches. If a concept does not land, we change it.

Programs start at $1,000 a month, and research or creative projects get a fixed quote in writing. Cost depends on the number of audiences, languages and markets. Larger hispanic marketing companies often focus on national TV. We focus on digital media and in-language campaigns we can measure. We will not promise sales or reach from any one community. See all our digital marketing agency services.