Podcast Advertising & Spotify Ads Agency
We plan and buy podcast advertising for brands that want to reach people during the shows they choose to hear. That can mean a host reading your ad on a small niche show, or a produced spot running across Spotify and other streaming services. We pick the shows, write the scripts, handle the buy and set up tracking. You approve every script before it airs.
- Free 30-minute growth audit, no obligation
- Plans from $1,000 a month, month to month
- Reply to every request within 24 hours
Key takeaways
- Show research covers media kits, ad load and past sponsors, plus listening to recent episodes to check tone and fit.
- Every buy goes into a written insertion order, and airchecks confirm each ad ran as agreed.
- Results are read through promo codes, short web addresses, post-purchase surveys and listening attribution pixels together.
Host-Read Spots or Programmatic Audio
There are two main ways to buy podcast ads. In a host-read spot, the host talks about your product in their own words, using talking points you supply. Listeners tend to trust a host they hear every week. These spots are usually sold per episode or on a cost per thousand downloads, with slots before, during or after the show.
Programmatic audio places ads by audience instead of by show. Ads are inserted into episodes and streams based on targets such as genre, region and device. You get more reach and tighter control of budget, with less personality in each spot.
Spotify advertising sits across both. Through Spotify Ad Manager you can run audio and video ads to listeners on the free tier, plus ads inside podcasts on Spotify's network. Other streaming audio options include Pandora, iHeartRadio and SoundCloud.
Our Work on Each Audio Campaign
We handle the parts that take the most time when a brand buys audio on its own.
Show Research
We review media kits, audience data, ad load and past sponsors, then listen to recent episodes to check tone and fit.
Negotiation and Orders
We request rates, agree on placements and flight dates, and put every buy in a written insertion order.
Scripts and Talking Points
We write talking points for host reads and full scripts for produced spots. Scripts can be voiced by talent you hire or by the platform.
Spotify Ads Setup
We build campaigns in Spotify Ad Manager with audience targets, companion images and frequency limits.
Airchecks and Tracking
We confirm each ad ran as agreed, then track results through promo codes, short web addresses, post-purchase surveys and listening attribution pixels.
Podcast Ads Cost and What Drives the Price
Podcast ads cost is usually quoted as a CPM, the price per thousand downloads or impressions. Smaller shows sometimes charge a flat fee per episode instead. Rates rise with audience size, how specific the niche is, whether the host reads the ad, and where the ad sits in the episode.
Podcast advertising cost also includes creative. Host reads need clear talking points. Produced spots need a script and a voice, which can come from talent you hire or from the platform. Ads can also be baked into an episode for good or inserted dynamically for a set period, and that choice affects price.
Our fee starts at $1,000 a month for ongoing management, and a single campaign gets a fixed quote in writing. Media is paid to the shows and platforms, separate from our fee. We will not promise a set number of sales, sign-ups or downloads from any show.
Endorsement Rules Hosts Must Follow
Host-read ads are endorsements, so the FTC endorsement rules apply. A host should not say they use your product unless they really do. The ad should be clear that it is sponsored, usually with a line such as "this episode is brought to you by".
Claims about health, money or results need proof behind them. We give hosts approved facts and claims, and we ask shows to let us review the read before it airs when they allow it. If a host goes off script in a way that breaks the rules, we ask for a correction or a make-good.
Working With Us as Your Podcast Ad Agency
Step 1: We define your listener, your offer and how you will measure a sale. Step 2: We build a show list and a test plan that spreads budget across several shows. Step 3: We buy, write and verify the ads. Step 4: We compare results by show and move budget to the ones that work.
Audio often runs alongside display, video and streaming TV in a combined media plan. See our digital advertising and media buying service for that, or our full digital marketing agency services. If you want listeners for your own show, that is podcast marketing, a different service.
How Pricing Works
Vynce Digital LLC is a registered US company, with our head office in Dubai and our delivery team in Srinagar. Here is how working with us is billed.
Plans from $1,000 a month
The fee depends on channels, accounts and workload. We confirm it in writing before anything starts.
Month to month
No long contract. You can stop with 7 days' written notice, and your website, data and content stay yours.
Ad spend and tools are separate
Ad spend is billed separately from our fee, and any software is billed by its provider. Your website, data and content stay yours.
A free 30-minute growth audit
A strategist looks at your account and goals on a call, with no obligation. We reply to every request within 24 hours.
Podcast & Audio Advertising Questions, Answered
Straight answers to the questions we hear most. Ask us anything else on the free audit call.
Podcasts are harder to track than search ads. We combine promo codes, short web addresses, post-purchase surveys and listening attribution pixels where shows support them. Looking at all of them together gives a fairer picture than any one alone.
They can be, since Spotify Ad Manager lets you start small and target by age, location and interest. Results depend on your offer and creative. We usually suggest a short test before committing larger budgets.
Host reads usually feel more personal and suit niche shows. Produced spots give you control and scale across many shows. Many brands test both and keep what works.
Podcast listeners often hear an ad several times before acting. We plan tests over several episodes per show rather than a single spot. That gives each show a fair chance before we judge it.
We focus on podcasts and streaming audio, which includes streams of many radio stations. Traditional broadcast radio can be quoted as part of a wider media plan. We tell you plainly if it is not a good fit for your goals.
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