Podcast Marketing Agency & Guest Booking

Podcast marketing usually means one of two things. The first is promoting your own show to new listeners. The second is getting you or your colleagues booked as guests on other podcasts. Many brands want both.

Our podcast marketing service covers the first. As a podcast booking agency, we also handle the second: research, pitching, scheduling and prep. Each guest spot puts you in front of an audience a host has already built.

The two feed each other. Guest appearances send curious listeners to your show, and a strong show makes you an easier guest to book.

Step 1: We define who you want to reach and what you can speak on with authority. We write a short guest one-sheet with your bio, topics and sample questions. Step 2: We research shows by audience, topic and format, and check that they still publish.

Step 3: We pitch each host with a personal note tied to their show. Step 4: We schedule recordings, send prep notes and check your mic and room. Step 5: When each episode airs, we share it and cut clips you can post.

Some shows charge for guest spots. A paid appearance is advertising, and the FTC expects it to be disclosed to listeners. We flag paid offers to you and never pay a host without your approval.

Promotion plans start at $1,000 a month. Guest booking starts at $1,000 a month. Cost depends on the number of episodes, clips per episode, channels and how many pitches and bookings you want each month.

When you compare podcast marketing agencies, ask which shows they have booked clients on and how they find them. Ask whether bookings come from research and relationships or from paid placements. Be wary of anyone who promises a fixed number of top-chart bookings. We can also run audio advertising on other shows. If you need help recording and editing, our podcast production service covers remote recording guidance and editing. For our full range, see our video production services.