B2B Video Marketing Agency
We are a B2B video marketing agency that makes videos for each stage of a long sales cycle. Your buyers rarely decide alone. A typical deal involves end users, a budget owner, IT or security and procurement, and each wants different answers. We plan videos for each of them, then put those videos where buyers and your sales reps will use them.
- Free 30-minute growth audit, no obligation
- Plans from $1,000 a month, month to month
- Reply to every request within 24 hours
Key takeaways
- Each video answers one buyer question, from whether you solve the problem to how security and rollout work.
- Customer interviews are recorded over a guided video call, with questions and a release sent ahead of time.
- Demos are built in short modules with separate voiceover, so a changed screen means updating one section.
One B2B Marketing Video per Question Your Buyers Ask
Most B2B companies start with a brand video and stop there. Buyers need more than that. They need short answers to specific questions at each step.
Early on, a buyer wants to know if you solve their problem at all. A short explainer or an executive interview handles that. During evaluation, they want to see the product and hear from a customer like them. Near the decision, IT asks how the product handles security, and finance asks what rollout costs. A two-minute walkthrough can answer each of those before the next meeting.
After the sale, onboarding videos help new users get started without a call. Those videos also support renewals, because adoption problems show up early.
What Our B2B Video Production Covers
We build a library you can reuse across marketing, sales and customer success.
Product Demos
Screen recordings and footage you capture that show real workflows, not just feature lists.
Customer Stories
Interviews with your customers about the problem, the rollout and what changed.
Explainers
Animated videos, or edits of your own footage, that explain a complex product in plain language.
Sales Enablement Videos
Short videos reps send after calls, such as a security overview or pricing walkthrough.
Webinar and Event Clips
Highlights cut from webinars, panels and trade show talks.
Executive Interviews
Thought leadership pieces with your leaders, recorded remotely or on your own camera.
Getting Customer Stories Through Approval
Customer story videos are often the most persuasive B2B content and the hardest to get approved. Your customer's legal, PR and brand teams may all want a say. We plan for that from the first email.
We send the customer a short brief, the questions in advance and a release that explains how the video will be used. We record the interview remotely, so nobody has to travel. Customers get a review step before anything is published.
We keep claims accurate. If a customer mentions results, we check them against what they will sign off on. FTC rules on endorsements apply to business testimonials too, so results should be typical or clearly explained.
Putting Videos in Front of Buying Committees
LinkedIn is the main paid and organic channel for most B2B video. We cut native versions with captions and square or vertical framing. Our B2B social ads service can run them as LinkedIn video ads aimed at job titles and target accounts.
On your website, demos and customer stories belong on product and solution pages, not only a video gallery. Video hosting tools such as Wistia or Vidyard can pass viewing data to your CRM. Our B2B marketing automation service can then trigger follow-up when a target account watches a demo.
Sales teams need easy access too. We deliver short cuts and thumbnails reps can drop into emails, decks and proposals.
Pricing and How We Judge B2B Video Marketing
Single videos get a fixed quote in writing. Monthly content programs, with a set number of videos and cutdowns, start at $1,000 a month. Cost depends on how much footage you supply, animation, the number of customer interviews and how many versions you need.
Some companies hire a B2B video production agency to make the videos and a separate firm for distribution. We edit your footage and plan distribution, so the video is planned for the channel from the start. In video marketing, B2B teams should judge results by pipeline, not views alone.
We report watch time, demo requests and how often sales uses each video. With CRM access, we can also show which opportunities included contacts who watched. We will not promise pipeline, meetings or closed deals. See our B2B content writing services for scripts and supporting copy, and all our video production services.
How Pricing Works
Vynce Digital LLC is a registered US company, with our head office in Dubai and our delivery team in Srinagar. Here is how working with us is billed.
Plans from $1,000 a month
The fee depends on channels, accounts and workload. We confirm it in writing before anything starts.
Month to month
No long contract. You can stop with 7 days' written notice, and your website, data and content stay yours.
Stock and music licenses are separate
Stock footage and music licenses are billed by their providers, and any paid promotion is billed separately from our fee. Your footage and finished videos are yours.
A free 30-minute growth audit
A strategist looks at your account and goals on a call, with no obligation. We reply to every request within 24 hours.
B2B Video Marketing Questions, Answered
Straight answers to the questions we hear most. Ask us anything else on the free audit call.
It depends on the job. Ads and social clips usually work well short, often under a minute. Demos and customer stories can run longer, because viewers are actively evaluating.
No. We record the interview over a guided video call, so it takes little time from their day.
We build demos in short modules, with voiceover recorded separately from the screen capture. When a screen changes, we update one section rather than the whole video.
Yes. We start from your positioning, personas and approved claims. Your product marketing staff review scripts before production.
B2B videos speak to several people with different concerns, and they support a long sales cycle. Accuracy and detail matter more than reach. Sales teams often use them as much as marketing does.
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