Email Marketing for Musicians and Bands

We build the list first. Sign-ups come from a link in your bio, a QR code at shows, your website, presale access and download or bonus content offers, using our email list building methods. New fans get a welcome series in your own voice: the story behind the project, a favorite track, where to follow along.

The calendar follows your releases and tours. A release campaign might include an announcement, pre-save link, behind-the-scenes note, release day email and a thank-you. Tour campaigns are segmented by location so fans near each city hear about their show, presales and ticket links. Merch drops can be sent from a store built on Shopify or Bandcamp, with abandoned cart reminders through our ecommerce email setup. Many artists send from Mailchimp, and our Mailchimp email marketing page covers how we work inside it.

Not every artist needs a monthly retainer. If you want us to run your fan email continuously, the plan starts at $1,000 a month, runs month to month and can be stopped with 7 days' written notice. Many independent musicians instead choose a single project, such as a welcome series plus a release campaign template, with a fixed price agreed in writing before work begins.

Your email platform and store fees are billed by those providers. Every fan contact, piece of artwork and line of copy belongs to you, never to us. Email performs best when people keep discovering you, so it works alongside music social media marketing and a strong musician website.