Automotive & Dealership Email Marketing

A dealership email program serves two very different groups. Sales shoppers may be in market for weeks or months. They compare trims, prices and payments across several stores. Owners are already customers. They need oil changes, tire rotations, recall work and, in a few years, their next vehicle.

Many dealers send the same monthly blast to both. That wastes the best data you have. A shopper who viewed three used SUVs needs different emails than a customer whose car is due for its 30,000-mile service. We split the program so each group gets messages that match where they are.

Dealership data lives in a DMS such as CDK or Reynolds and Reynolds, and a CRM such as VinSolutions, DealerSocket or Elead. We connect to these through the exports or integrations your providers allow. The goal is to know who owns what, when they last came in for service and whether they are in an active deal.

We also set rules to stop emails at the right time. A customer who just bought should not get a "still shopping?" email. A customer with an appointment booked should not get a reminder to book. These suppressions are as important as the emails themselves. Our email marketing automation work handles the triggers and exits.

Auto dealers that arrange financing fall under the FTC Safeguards Rule. We follow your security program for customer data, and we review any vendor agreement it requires with you before we touch that data.

Setup, including data connections and core automations, gets a fixed quote up front. Monthly management starts at $1,000 a month. Cost depends on the number of rooftops and brands, the data integrations available, campaign volume and whether we handle text messages too. We will not promise a set number of appointments or units sold. We report booked service appointments, lead replies and email-driven website visits so you can judge the program. See our full email marketing agency services.