Email Marketing for Chiropractors

A new patient arrives in pain, feels better after a handful of adjustments and stops booking. They were not unhappy; they simply lost the thread. Months later, the pain returns and they search again, sometimes landing at a different clinic.

Generic newsletters do little to prevent this. Chiropractic email marketing works when messages are tied to where the patient is in their care, with practical content they can use between visits.

Patient information is protected health information, and HIPAA governs how it is handled. Protected health information stays in your own practice management and email systems. Before any work that could touch patient data, such as building lists from your scheduling software, we discuss a business associate agreement with you, and we plan together which platform is appropriate for those messages.

We also keep email content general enough that a message seen on a shared screen does not reveal a condition. Patient testimonials and reviews come with their own rules, which we plan around with you.

Monthly email support starts at $1,000 a month, runs month to month and has no minimum term. Either side ends it with 7 days' written notice. Your email platform, texting tool and practice management software are billed by their providers.

If you want a fixed setup, such as the welcome and reactivation sequences with templates, you receive a fixed quote in writing first. Templates, content and patient lists remain the clinic's property. If emails need a clear booking page to link to, see chiropractor web design.