Lead Generation for Chiropractors

Most practices do not have a traffic problem as much as a follow-up problem. A form submitted at nine at night sits until the next afternoon, by which time the person has booked elsewhere. Calls go to voicemail at lunch. Ads promise an offer the website never mentions.

The other leak is quality. Discount-heavy offers can fill the schedule with people who never return after the first adjustment. We would rather build a steadier stream of people who want ongoing care. That means offers framed around a full assessment and a care plan, and follow-up emails that explain what ongoing chiropractic care looks like, so the people who book already understand what they are signing up for.

Lead forms and tracking can touch health information, so we keep it simple: forms ask for name, contact details and a preferred time, not symptoms or history. Protected health information stays in your own practice management and scheduling systems. Before any work that could involve patient data, we discuss a business associate agreement and HIPAA with you.

Your state board's advertising rules and insurance billing rules affect offers like a discounted first visit. We plan offers and wording around those rules with you instead of copying what another practice runs.

Lead generation is a monthly plan from $1,000 a month. It is month to month with no minimum term; 7 days' written notice ends it. Ad spend sits on a separate bill from our fee. Scheduling, CRM and phone tracking tools are billed by their providers. Fixed projects, such as a landing page set or a website rebuild, are quoted in writing first, with website builds starting at $1,000. For everything else we do for practices, see chiropractor marketing.