Home Care Agency Lead Generation

Families rarely plan for home care months ahead. A diagnosis, a hospital discharge or a scare at home turns a vague worry into an urgent search, often typed on a phone in a waiting room. They want to know whether you cover their parent's town, what kinds of care you provide, whether caregivers are screened, and whether someone will pick up the phone tonight.

Many agency websites answer none of that above the fold. They lead with a mission statement, hide the phone number and offer a long contact form, which a stressed family member will not finish.

Protected health information stays in your own systems. Our inquiry forms ask for contact details and a general type of care, not diagnoses or medical history, and we review tracking pixels on care pages with HIPAA in mind. Before any work that could touch patient data, we discuss a business associate agreement with you.

This also shapes remarketing. Platforms restrict ads that imply someone has a health condition, so we build audiences around location and caregiving interest rather than illness.

Agencies pay a monthly fee starting at $1,000 a month. Nothing ties you in: the plan renews month to month and can be ended with 7 days' written notice. Advertising spend goes on a separate bill from our fee, and scheduling, CRM or texting software is billed by its own provider.

We usually run ads from our ad accounts, though your own account works if you prefer. Your website, inquiry data, photos and written content stay with the agency. Stand-alone projects like a new website come with a fixed written quote, with builds starting at $1,000.