Google Ads for Home Care Agencies

Care decisions often follow a crisis: a fall, a hospital discharge, a new diagnosis. The person searching is frequently a son or daughter, sometimes in another state, typing phrases like in-home care for elderly parent, companion care or overnight caregiver plus a town name. They want to know what you provide, whether you cover that area and how soon care can start.

The common home care PPC mistakes are broad keywords that attract searches for nursing homes, government programs or caregiver training, and location settings that ignore the out-of-town family member making the call.

Staffing is often the real ceiling on growth. A separate recruiting campaign targets searches like caregiver jobs or home health aide jobs near your office, pointing to a short application page rather than your client site. Google applies its own policies to employment ads, and we plan targeting and wording around them and the equal opportunity rules you follow. Recruiting spend and results are reported apart from family inquiries, so you can see both sides of the business. Our page on home care leads covers other ways to fill the family side.

Management starts at $1,000 a month. Running both family and recruiting campaigns, or covering several offices, increases the scope, and the quote says so plainly. Ad spend is billed separately from our fee, and any care management or applicant tracking software stays billed by its provider.

The plan is month to month, with no minimum term and 7 days' written notice to end it. Ads usually run from our ad accounts, or the agency's own if preferred; your website, inquiry data and creative are yours. Landing pages or a new site come with a fixed written quote, and website builds start at $1,000. For the rest of your marketing, see home care marketing, home care SEO and home care web design.