Dermatology Lead Generation for Practices

A person searching for acne scar treatment or laser hair removal is shopping. They compare before-and-after galleries, prices and reviews, and they often book with whoever answers first. A person with a changing mole wants the earliest appointment covered by their insurance, and the decision is mostly about access.

Lumping both into one campaign is the most common mistake we see. The cosmetic side ends up paying for clicks from people who need a medical visit next month, and the medical side gets ads written like a spa promotion.

HIPAA is something we plan around with you from the first call. Protected health information stays in your own EHR, practice management or patient intake system. Our landing pages collect the minimum needed to start a conversation, and anything clinical is gathered inside your systems.

Before any work that could touch patient data, we discuss whether a business associate agreement is needed. We also review which tracking tools load on condition-specific pages, because some can pass sensitive details to ad platforms.

Ongoing work is billed as a monthly plan that starts at $1,000 a month. There is no minimum term: the plan rolls month to month and stops with 7 days' written notice. Media budgets are billed separately, and so are tools such as a scheduling platform, which their providers charge for directly.

New landing pages, a larger rebuild with our dermatology web design service or dermatology branding work get a fixed written quote. Ads usually run from our ad accounts unless you prefer yours. Your website, patient data, photos and copy remain yours throughout.