Dermatology Website Design

Medical dermatology patients usually come with a concern, a referral or an insurance card. They want to know if you take their plan, how soon they can be seen and which provider they will see. Surgical patients, such as those referred for Mohs surgery, want to understand the procedure, the day itself and recovery. Cosmetic patients behave more like med spa clients. They compare prices, look at results and book online.

We give each group its own entry on the home page and its own section. Medical pages lead with conditions, insurance and scheduling. Cosmetic pages lead with treatments, pricing guidance and booking. Patients can still move between them, but no one has to read past Botox pricing to find psoriasis care.

New patient wait times in dermatology can be long, and patients want to know before they call. If you can, we show the next available new patient slot or a realistic range. A waitlist or cancellation list signup can help fill gaps.

An insurance page lists the plans you accept and explains referral requirements for HMO plans. We also add a short note on lab and pathology billing. Patients are often surprised by a separate bill after a biopsy, and a plain explanation saves your billing team calls. A referral page for physicians gives them fax, portal and urgent contact details.

Scheduling, intake and bill pay usually run through your practice systems, such as ModMed or Nextech. We link to them clearly and make the handoff feel consistent. Health details stay in the portal or a HIPAA-ready form tool, not in a plain contact form. Ad pixels and tracking scripts stay off pages where patients share health information.

Groups with many offices need location pages with providers, hours and services per site. We build templates that make adding a new location simple. Complex provider search or scheduling logic is scoped as custom web development.