Optometry Lead Generation for Practices

A family new to town searches for an eye doctor, sees a retail chain with online booking at the top of the results and books there. The independent practice two streets away, with better care and the same vision plans, never got a look because its booking path ended at a phone number.

Specialty services suffer even more. Practices invest in dry eye equipment or myopia management for children, then mention it once on a services page. People searching for those exact problems never find it.

Eyewear is the third gap. Patients who leave with a prescription often buy frames elsewhere, so campaigns that only chase exams miss the chance to bring people back for lenses, contacts and annual recalls.

We plan around HIPAA with you rather than treating it as an afterthought. Protected health information stays in your EHR or practice management system. Our forms ask for the minimum needed, such as name, contact details and preferred appointment type, and clinical questions happen inside your own intake.

If any task could touch patient data, we discuss a business associate agreement before starting. We also check which pixels load on pages about specific conditions, since some tracking tools can share more than they should.

Ongoing management costs from $1,000 a month and is billed month to month. No minimum term applies, and 7 days' written notice ends the plan. Ad budgets are paid separately from our fee, as are online booking or patient communication tools, which their providers bill.

Projects like a new specialty clinic page set come with a fixed written quote. Ads usually run from our ad accounts, or from the practice's account if you prefer. Your website, content and patient data remain the practice's.