Facebook Ads for Optometrists

The typical boosted post says something like now accepting new patients over a stock photo of an eye chart. It is not wrong, but it gives nobody a reason to act today. Meanwhile the practice has frame brands, specialty services and seasonal moments that would make far better ads.

The other risk is tracking. A pixel firing on an appointment form can send information to Meta that you never meant to share. Optometry Facebook ads have to be set up with that in mind from the first day, not patched later.

Protected health information stays in your practice management and scheduling systems. We set up tracking so it measures visits and booking starts without collecting what a patient types into intake or appointment forms, and Meta lead forms ask only for contact details and a preferred time, never symptoms or conditions. Before any work that could touch patient data, we discuss a business associate agreement with you.

Meta also limits detailed targeting around health topics and does not allow ads that imply knowledge of a person's condition. An ad cannot say you have dry eyes; it can explain what dry eye treatment involves. Instagram ads for optometrists are written to that standard, and HIPAA is something we plan around together rather than something an ad agency can sign off on for you.

Campaign management starts at $1,000 a month on a monthly plan with no minimum term. You can end it with 7 days' written notice. Ad spend is billed separately from our fee. We usually run campaigns from our own ad accounts, or from the practice's account if that is your preference, and the practice keeps its website, data, content and creative.

For a defined project, such as rebuilding your tracking or setting up a seasonal campaign, we send a fixed quote in writing before any work begins. Our Instagram ads pricing page explains the cost drivers in more detail.