Coaching Leads: Lead Generation for Coaches

An executive coach selling to company leaders and a relationship coach selling to individuals need very different funnels. The first has a small, identifiable audience on LinkedIn and a longer buying cycle, often with an employer paying. The second has a broad audience reachable on Instagram, Facebook and YouTube, with a personal decision made at the kitchen table.

We pick the path from your offer, price and ideal client, not from whatever is fashionable this month.

Sending cold ad traffic straight to a booking calendar is the classic one. It produces a full calendar of no-shows and people who have never heard your name. Adding a step in between, such as a training video or an email series, usually improves who turns up.

The second is a lead magnet that attracts the wrong people. A free checklist on motivation will pull in students when you sell to CEOs. We shape the offer so it only appeals to someone who could become a client.

Third, claims. Income, weight-loss or career promises in ads are risky. The FTC rules on earnings claims and endorsements apply to coaches too, and ad platforms review this hard, so we plan copy around them with you. Our Facebook ads for coaches page covers creative in detail, and Google Ads for coaches covers search and YouTube.

You pay a monthly fee starting at $1,000 a month. The plan is month to month, with 7 days' written notice to end it and no minimum term. Ad budget is paid separately, and tools like your email platform, scheduler or webinar software are billed by their providers. A defined project, such as a webinar funnel build, gets a fixed price in writing. Your list, content and recordings remain yours. More on how we support coaches overall is on the coaching marketing page.