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Email Marketing Ireland: Campaigns and Flows

Most Irish businesses have more email addresses than they realise: past customers, enquiries that went cold, people who downloaded a brochure years ago. Few send them anything useful. If you are looking for an email marketing agency in Ireland, this page explains how we turn that list into a steady source of repeat sales and bookings, and what the work costs.

  • Free 30-minute growth audit, no obligation
  • Plans from $1,000 a month, month to month
  • Reply to every request within 24 hours

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Key takeaways

  • Automated flows such as welcome, abandoned cart and win-back emails do most of the work once they are built properly.
  • Consent, sender authentication and list hygiene decide whether your emails reach the inbox at all.
  • Email platform fees are billed by the provider, and the list and content always remain yours.
01

Why the Inbox Still Matters in Ireland

Almost 80% of Irish households had a broadband connection in April 2022, up from 71% in 2016 (Central Statistics Office, Census 2022). At the same time, about 750,000 workers, nearly a third of the workforce, worked from home at least one day a week (CSO, Census 2022, Profile 7).

Both figures point the same way. More people are online at home during the working week, checking personal and work inboxes side by side, and they have more chances to open an email at a quiet moment midweek rather than only in the evening. We test send times for your list rather than relying on generic advice, because a B2B list in Dublin and a retail list spread across Munster may behave very differently.

02

Flows First, Newsletters Second

We start with the automated emails that keep working after they are switched on.

  • Welcome Series

    Introduces your business, sets expectations and makes a first offer or booking prompt while interest is high.

  • Abandoned Cart and Browse

    For online shops, reminders that bring people back to products they left behind.

  • Post-Purchase and Review Requests

    Care tips, cross-sells and a polite request for a review once the order has arrived.

  • Win-Back

    A short sequence for customers who have not bought or booked in a while, before they are removed from the list.

  • B2B Nurture

    Useful, plain emails for longer sales cycles, sent to enquiries that are not ready yet.

03

Consent, Deliverability and the Platform

Good email marketing in Ireland starts with permission. We plan sign-up forms, consent wording and unsubscribe handling with you around GDPR and Ireland's ePrivacy rules, and we recommend you take your own advice on anything legal. We also set up SPF, DKIM and DMARC records so mailbox providers trust your domain, and we clean out addresses that bounce or never open.

We work in the platform you already use, such as Klaviyo, Mailchimp or HubSpot, or help you choose one. Its subscription is billed by the provider, not by us. For shops, this links closely with ecommerce marketing in Ireland, where email often brings in a large share of repeat orders.

04

Campaign Calendars by Sector

Retailers plan email around the build-up to Christmas and the January sales, so our page on retail email marketing covers that rhythm. Hotels and guesthouses lean on early-season offers before summer, which is why hotel email marketing looks different again. Firms based in the capital can also compare our email work in Dublin.

05

Cost and Commitment

Email marketing plans start at $1,000 (USD) a month. That typically includes strategy, writing, design, building and testing flows, regular campaigns and a monthly report. The scope grows with the number of flows, how often you want campaigns sent and how many segments need their own versions.

There is no minimum term and the plan ends with 7 days' written notice. A one-off setup, such as building your core flows and then handing over, can be quoted at a fixed price in writing instead.

06

Starting With an Audit of Your List

We work remotely and have begun taking on clients across Ireland. On the free, no-obligation 30-minute growth audit, we look at your list size and sources, your current platform, any flows already running and the emails you have sent recently, then explain where the easiest gains are likely to be. Submit the form and you will hear from us within 24 hours. See all our services in Ireland or the main email marketing page for more.

How Pricing Works

Vynce Digital LLC is a registered US company, with our head office in Dubai and our delivery team in Srinagar. Here is how working with us is billed.

  • Plans from $1,000 a month

    The fee depends on channels, accounts and workload. We confirm it in writing before anything starts.

  • Month to month

    No long contract. You can stop with 7 days' written notice, and your website, data and content stay yours.

  • Media and tools are separate

    Ad spend is billed separately from our fee, and any software is billed by its provider. Your website, data and content stay yours.

  • A free 30-minute growth audit

    A strategist looks at your account and goals on a call, with no obligation. We reply to every request within 24 hours.

FAQ

Email Marketing Ireland Questions, Answered

Straight answers to the questions we hear most. Ask us anything else on the free audit call.

Often yes, but it depends on how their details were collected and what they agreed to. We review your consent records with you and plan around GDPR and the ePrivacy rules, and you should confirm anything legal with your own adviser.

We write and design them, using your input on offers, products and tone. You approve everything before it is sent.

If you already have one that works, we stay with it. If not, we recommend one based on your size and what you sell. The provider bills you directly.

We cannot promise that. We commit to building the flows and campaigns well, and you will see opens, clicks and attributed sales every month.

You do. The subscriber list, the templates and the content we write all stay with your business.

Talk to a Strategist About Email Marketing Ireland

Book a free, no-obligation 30-minute growth audit. We look at what you run today, tell you what we would change first, and reply within 24 hours.

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