Case study · Legal services
M&M Legal: a lawyer became a familiar face
A lawyer in Kashmir became a familiar face for everyday legal questions. In 34 days we built a legal-education presence around Advocate Owais Tawseed himself: 10 posts, 7 of them short videos.
Reported figures from Vynce Digital's campaign records; public counts read on 5 October 2026.
What happened
Measurable reach and profile activity in a little over one month, and every reel played more times than the account has followers.
Results
What the Campaign Produced
Two kinds of numbers appear here. Reported figures come from Vynce Digital's campaign reporting for 17 July to 19 August 2026. Public counts are what anyone could see on the Instagram account on 5 October 2026. The two are never added together.
- 13.2K+combined views across the tracked social platformsReported · campaign period
- 693profile visits across Instagram and FacebookReported · campaign period
- 9,592plays on the 7 Instagram reelsPublic count · 5 Oct 2026
- 964plays on a typical reel, on an account with 152 followersPublic count · 5 Oct 2026
- 411Instagram interactionsReported
- +38Facebook net followers in the periodReported
- 34YouTube subscribers as video moved beyond Instagram and FacebookReported
Reel plays
Every Reel Out-Played the Follower Count
Plays on each Instagram reel, public counts on 5 October 2026. The account had 152 followers, so the videos travelled well beyond the people already following.
One video, two platforms
The 7 August reel turned a sign people see in shops every day, “No return, no exchange”, into a short lesson on consumer rights. It was reported at about 2,200 Instagram views and 3,340 Facebook views during the campaign. On 5 October 2026 its public Instagram count stood at 2,301 plays.
What happened
Every one of the 7 reels was played more times than the account has followers. The top reel reached 2,757 public plays.
Why it needed work
People often need a lawyer before they know it, and legal content turns technical fast.
The challenge
Legal Help People Can Understand
People often need a lawyer before they know it. They are unsure of their rights, whether their situation needs a lawyer, what to do first and what the legal words mean.
Legal content also turns technical very quickly. M&M Legal needed to explain hard subjects in simple words, without big claims and without turning the page into an advert. It also needed one recognisable identity across videos, posts and profiles.
What we set out to do
Build awareness
Make Advocate Owais Tawseed and M&M Legal known.
Educate locally
Give practical legal information that matters to people in Kashmir.
Build trust
When someone faces a legal problem, the advocate is already a familiar and credible name.
Who it was for
A legal practice led by Advocate Owais Tawseed, serving clients across Sopore and Baramulla.
The client
M&M Legal, Sopore and Baramulla
- Industry
- Legal services
- Where
- Sopore and Baramulla, Kashmir
- When
- 17 July to 19 August 2026
- What we managed
- Social media and content strategy, branding, reels, static posts, platform management, performance review
Practice areas
- Criminal law
- Civil law
- Cyber law
- Family law
- Labour and employment
- Real estate
One identity: M&M Legal | Adv. Owais Tawseed
- Professional
- Calm
- Credible
- Accessible
- Consistent
How we did it
Teach first, sell last: one problem, one explanation and one clear next step in every piece, with the advocate on camera.
The approach
Teach First, Sell Last
The idea in one sentence
Stop advertising a law firm. Start answering the legal questions ordinary people actually have, in the language they speak, with the advocate himself on camera.
The content mix
- 70% Legal education
- 20% Trust-building
- 10% About the services
Every piece follows the same shape
- 01
One problem
A situation an ordinary person could face.
- 02
One explanation
In everyday Hindi-Urdu, with the advocate on camera.
- 03
One clear next step
And the same closing line every time.
Captions were adapted for Instagram, Facebook and LinkedIn instead of posting the same text everywhere, and local references and hashtags tie the advocate to Sopore, Baramulla and Kashmir. For video we set simple rules: framing, professional clothing, an office background, good lighting and natural delivery.
The work
Seven Reels, Each Answering One Real Question
7 reels of 46 to 73 seconds, posted on Mondays, Wednesdays and Fridays. Plays are public counts on 5 October 2026.
“Law should be easy to understand”17 Jul · introduction · 1,193 plays 
Bank account frozen after a cyber-fraud complaint?22 Jul · cyber law · 964 plays 
Online harassment: save the proof, report it27 Jul · cyber law · 810 plays 
Does a compromise end an FIR case?31 Jul · criminal law · 934 plays 
“No return, no exchange” and your consumer rights7 Aug · consumer law · 2,301 plays 
Can call records or CCTV be used in a divorce case?17 Aug · family law · 633 plays 
When a promise in a property deal becomes a legal matter19 Aug · property law · 2,757 plays
Static posts: each one backs up a reel on the same subject, a few days apart
Bank ignoring your unfreeze request?20 Jul 
Stop cyberbullying before it becomes a case29 Jul 
Shop policies do not stand above consumer law5 Aug
What we learned
Teaching Beats Promotion
Videos led by the advocate's own face, answering a real question, did better than purely promotional legal content.
What did not carry the campaign
“Contact us for legal services.”
What did
“What should you do if your bank account gets frozen because of a cyber complaint?”
The next stage: turning attention into enquiries
- Clear routes for enquiries by WhatsApp, phone and Instagram message
- More videos led by the advocate on camera
- More content explaining court judgments and real cases
- Recording in batches, to keep the rhythm steady
- A performance review every month
- Stronger next-step lines, without turning the content into advertising
M&M Legal in one line
A structured, advocate-led legal education system that turned complex everyday legal questions into clear, locally relevant content and measurable audience activity.
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