Cannabis Ad Agency for Dispensaries

Google Ads does not allow ads that promote cannabis products, and landing pages that sell cannabis can trigger disapprovals. Meta does not allow ads that promote the sale of cannabis either. On Instagram and Facebook, organic posts that offer cannabis for sale can be removed, and accounts can be restricted.

That rules out the paid search and paid social playbook most retailers use. It does not rule out advertising. Cannabis-friendly programmatic networks, endemic sites, streaming audio, billboards and digital screens can all work, where your state allows them and the audience meets age rules.

Hemp and CBD products sit under different rules from state-licensed cannabis. If that is your business, our CBD ecommerce marketing page covers it.

Cannabis advertising law is set state by state, and it changes often. Common rules include a 21+ audience, limits on content that appeals to minors, such as cartoons, and bans on unproven health claims. Several states, including California, require ads to run only where most of the audience is expected to be of legal age, and they set a numeric threshold for that.

Some states require your license number or set warnings on every ad. Others limit billboards, giveaways or discount language. We keep a written rule sheet for each state you operate in and check every ad against it.

Your compliance lead approves final copy. We are not your lawyer, and when a rule is unclear, we ask before we publish.

A cannabis brand has two customers: the dispensary buyer who decides what goes on the shelf, and the adult who picks it at the counter. Most brand marketing has to work through retailers, since direct ads to consumers are so limited.

We build sell sheets, menu-ready product data and product images edited from your files, and short training for budtenders, who often steer the final choice. We plan co-marketing with retailers, such as featured spots on their menus and in their SMS drops, and in-store events where your state allows them. Consistent product details across Weedmaps, Leafly and retailer menus keep shoppers from bouncing to a competitor.

For packaging, naming and identity, see our cannabis branding page.