Product Description Writer for Hire

Shoppers cannot touch your product. The page has to do that work. Good ecommerce copywriting answers the questions a store associate would hear.

What is it, and who is it for? What problem does it solve? What is it made of, how big is it and how do I care for it? How is it different from the cheaper option next to it?

We lead with the main benefit in a sentence or two. Then we list the key features in short bullets, followed by specs in a consistent format. Size charts, materials and care details stay accurate because we pull them from your product data, not from guesswork.

Step 1: You export your product data as a CSV or spreadsheet. We review the fields, gaps and existing copy.

Step 2: We write a style guide and template for each product type. A template for shoes differs from one for skincare. Beauty brands can see our beauty ecommerce marketing page. You approve samples before we scale.

Step 3: An ecommerce copywriter works through the catalog in batches. An editor checks each batch for accuracy and consistency. Step 4: We deliver in the same spreadsheet format, ready to import into Shopify, BigCommerce, WooCommerce or your PIM.

We write each description by hand. We avoid copying manufacturer text word for word, because the same text appears on many other stores.

Price depends on description length, product complexity and how much research each item needs. A simple T-shirt takes less work than a technical camera lens.

Small batches get a fixed quote in writing. Large catalogs get volume pricing, quoted after we see your data. Monthly retainers for stores that add products often start at $1,000 a month.

We will not promise a set lift in conversion rate. Copy is one factor alongside price, photos, reviews and shipping. For your full site copy, see our website copywriting page, or visit our content writing services.