Marketing for Home Improvement Companies

Homeowners shopping for big projects take their time. They research products, compare prices online and often get two or three quotes. Many want financing. Most want proof that you will be around to honor the warranty.

Your marketing has to move them from research to a set appointment, then to a sit where all decision makers are home. Speed matters. A lead called back within minutes is more likely to book than one called back the next day. We connect forms and calls to your CRM or call center, so no inquiry sits waiting.

We also track the problems that hurt your numbers: out-of-area leads, renters, one-legger appointments and cancellations. Then we tune campaigns to cut them.

Home improvement ads often lead with financing. Under the federal Truth in Lending Act, an ad that states a monthly payment, a down payment or a number of payments must also disclose the APR and terms. We use the exact disclosure text from your finance provider.

In-home sales also fall under the FTC Cooling-Off Rule, which gives buyers three business days to cancel many sales made at their home. Your contracts handle that, but your marketing should never promise more than your contract says. Some states and cities add contractor licensing and home solicitation rules.

Calling and texting leads takes care. Under the TCPA, marketing calls and texts sent with automated systems generally need prior express written consent. We write consent language for your forms and keep records of how each lead opted in. We do not buy shared lead lists for your team to call.

Programs start at $1,000 a month, with setup for tracking, CRM connections and landing pages in a fixed quote up front. Ad spend on Google, Meta and other platforms is billed by us on its own line. Cost depends on the number of product lines and markets and how much creative we produce.

We report on leads, set appointments, issued appointments, sits, sold jobs and revenue by source when your CRM shares the data. We will not promise a set cost per appointment or a close rate. Your sales process affects those numbers as much as our campaigns do. This program is part of our digital marketing agency services, and performance marketing can tie spend to sold jobs. If you want campaigns built only around booked appointments, see our home improvement lead generation program. Garage door companies can see our garage door marketing page. Painting contractors can see our painting marketing page.