Brand Identity Design Service
Our brand identity design service builds everything that surrounds your logo, so your brand looks the same on a website, a truck and a sales deck. That means colors, type, imagery, graphic elements and the rules for putting them together. A logo gets you noticed. The system makes you recognizable.
- Free 30-minute growth audit, no obligation
- Fixed quote in writing before work starts
- Reply to every request within 24 hours
Key takeaways
- The system is designed on real applications from the start, such as a home page, a social post, a sign and packaging.
- Text and background color pairs are checked against WCAG contrast guidelines so people can read them.
- Font licenses are checked early, and any extra cost for web or app use is flagged before you commit.
Why a Logo Alone Falls Short
On most things you produce, the logo takes up a small corner. Everything else, from backgrounds and photos to headlines and charts, is the identity.
Without a system, every designer, vendor and employee guesses. The website uses one blue, the trade show booth another, and the social posts a third. People see three companies instead of one.
You will hear the terms visual identity and brand identity used in different ways. We use visual identity for the design parts and brand identity for the whole picture, including voice. Our brand identity services cover the visual system in full and the basics of how your brand sounds.
Parts of the Identity We Design
Each part comes with clear rules and ready-to-use files.
Color Palette
Primary and secondary colors with HEX, RGB, CMYK and Pantone values, plus text and background pairs that meet WCAG contrast guidelines.
Typography
Typefaces for headlines and body text, a size hierarchy and notes on desktop and web font licenses.
Imagery Style
Photo direction, cropping, color treatment and, where it fits, an illustration style.
Graphic Elements
Patterns, shapes, icon style and frames that make your materials recognizable without the logo.
Layout Rules
Grids and sample layouts for social posts, print pieces, slides and web pages.
Voice Basics
Tone traits, a short word list and sample headlines written in your voice.
Tested on the Things You Actually Make
We design the system on real applications from the start. Typical tests include your home page, a social post, a business card, an email signature, a sign and a piece of packaging. Applications show gaps early, while they are still cheap to fix.
We also check practical details. Text colors are checked against WCAG contrast guidelines so people can read them. Fonts are checked for licensing. A desktop font license often does not cover use on a website or in an app, so we flag any extra license cost before you commit.
For companies with several divisions, our corporate identity design services add rules for sub-brands, office signage, uniforms and vehicles.
How an Identity Project Runs
Step 1: We start from your positioning. If you do not have a written strategy, we run a short workshop or recommend our brand strategy service first.
Step 2: We present the creative directions set in your quote, as mood boards with sample applications. Step 3: You pick one, and we develop it into a full system.
Step 4: We apply the system to your priority items and refine anything that does not hold up. Step 5: We hand off final files, templates and a guide. For a full brand book, see our brand guidelines service.
Choosing Among Brand Identity Agencies
Brand identity agencies range from a single brand identity designer to large brand identity design agencies with dozens of staff. Size matters less than process. Ask to see work shown in context, ask who owns the fonts and files, and ask who will actually do your design.
As a brand identity design studio, we keep one designer on your project from first sketch to handoff.
An identity built around your existing logo, or a new logo plus a full identity, gets a fixed quote in writing. Cost depends on the number of directions, applications and sub-brands. We will not promise that a new identity alone raises sales. It makes every other piece of marketing easier to recognize. Identity work often runs alongside our other branding services, from strategy to packaging.
How Pricing Works
Vynce Digital LLC is a registered US company, with our head office in Dubai and our delivery team in Srinagar. Here is how working with us is billed.
A fixed quote before work starts
One-off projects are scoped and quoted in writing after the free growth audit. Ongoing management plans start at $1,000 a month.
Month to month
No long contract. You can stop with 7 days' written notice, and your website, data and content stay yours.
Fonts, stock and printing are separate
Licensed fonts, stock images and printing are billed by their providers. Your logo files and brand assets are yours.
A free 30-minute growth audit
A strategist looks at your account and goals on a call, with no obligation. We reply to every request within 24 hours.
Brand Identity Design Questions, Answered
Straight answers to the questions we hear most. Ask us anything else on the free audit call.
Typically a color palette, typography, imagery style, graphic elements, layout rules and a guide to using them. Some projects also include a new logo, templates and voice guidelines. We list every deliverable in the proposal.
Yes. Many companies like their logo but have nothing consistent around it. We keep the logo, or tidy it slightly, and build the system around it.
Logo files in vector and web formats, color values, font files or license links, graphic element files, templates in the tools you use and a PDF or web guide. Everything sits in one organized shared folder.
It depends on the number of directions, applications and stakeholders who need to review. Projects with one decision-maker move fastest. We share a schedule with review dates in the proposal.
We design the identity and can apply it to key web pages. Full site design and builds run through our web design service, using the same files.
More Branding Services
Talk to a Strategist About Brand Identity Design
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