Brand Book & Brand Guidelines Design

They are too long, too vague or out of date. They live in a file nobody can find. They describe rules but do not link to the files people need.

We design for the person who needs a quick answer. Where is the logo file? What is the exact blue? Can I put the logo on a photo? Each answer should take seconds to find.

That means short sections, clear do and do not examples, and download links next to every rule.

A PDF is easy to send to a printer or a new agency. A web guide is easier to search, update and keep current. Tools like Frontify, Zeroheight and Notion, or a password-protected page on your own site, all work. We build in whichever your team will maintain.

Two versions often help. The full book serves marketing, design and any outside agencies. A short vendor sheet covers what printers, sign shops and embroiderers need: logo files, color values and clear space rules.

A good brand style guide also has an owner. We help you name one person to answer questions and approve updates.

Brand guidelines cost depends mostly on your starting point. Documenting a complete identity costs less than deciding rules from scratch.

A PDF brand book and a web-based guide each get a fixed quote in writing. Ongoing updates start at $1,000 a month or are quoted per update. Cost also depends on page count, whether a voice section is included, the number of templates and how many sub-brands you have.

If your identity has gaps, start with our brand identity design service. If you are in the middle of a change, our rebranding service can build the book into the rollout. A brand book is usually the last step of a wider branding agency project, but it can also stand alone.